USWNT is gearing up for the World Cup coming up in just 6 months. They are looking ready and will have a chance to get on the pitch five times before the kick-off of the tournament. Talking about gearing up, Nike had re-signed a long-term deal with the US Soccer Federation for being the official kit sponsor for the team. This was reported to be the largest such agreement in the history of the US Soccer Federation. Some facts about this deal and Lionel Messi will blow your mind.
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Nike is one of the biggest names when it comes to sports merchandise. They were the first ones to have a lifelong deal with Michael Jordan and that deal is still making Nike unbelievable stacks of money. In soccer, they have a similar deal with Cristiano Ronaldo.
USA soccer makes more than Argentina
It is a fact that most would consider a lie. USA soccer team makes more money from its kit sponsor in a year than World Cup winners Argentina does, despite having arguably the biggest name in soccer of all time. The numbers around this fact aren’t even close to what one would guess.
US Soccer Federation and Nike announced they’ve agreed a long-term deal to extend their partnership with USMNT and USWNT.
It’s the largest commercial agreement in the history of the US Soccer Federation and will focus on elevating the profile of the women's game globally. pic.twitter.com/2b6Yz4Q8za
— B/R Football (@brfootball) November 10, 2021
According to the reports, the USA gets around 34.6 million USD annually from the kit deal with Nike. The South American soccer behemoth Argentina only gets 13.1 million USD in a year. This number is less than half of what the USA is getting.
There are several factors behind this mismatch. The most obvious one is the party to the deal. Nike can blow any competition out of the water with the hold and reserve they have. Meanwhile, Argentina’s kit sponsors Adidas while being the 2nd biggest company behind Nike can’t afford to throw money as Nike can.
The 2nd most obvious reason is that Nike is an American Company, so it makes sense for them to invest more and more in the national team of the nation they are based in. Adidas, on the other hand, has no obligation of such a thought.
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Lionel Messi and a lifelong deal
At this moment Adidas is playing Nike’s game with their lifetime deals with stars like David Beckham and James Harden. None of these deals would even come closer to the Argentinian goal machine Lionel Messi. The guy has a deal in place with Adidas which reportedly makes him around 27 million dollars a year.
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This number is unbelievable. Lionel Messi alone in a separate deal with Adidas is getting more than double what the Argentinian national team is making. Somehow this is understandable, but USA Soccer getting more than double what World Champions Argentina is getting will definitely blow some brains.