$2,120,000,000 Brand’s Sales Increased 3X After Shakira’s Controversial Diss Track on Ex Gerard Pique

In the wake of the tumultuous split between Gerard Pique and Shakira, the Colombian singer has undergone a musical resurgence, channeling the heartache of their breakup into a collection of diss tracks aimed at Pique. In one particularly bold move, she controversially targeted a $2.12 billion brand in her lyrics in a demeaning way. Ironically, it has done the opposite and rather ignited a surge in their sales up to three times.

Following their separation, Pique and Shakira have been embroiled in several conflicts. Even at present, they find themselves unable to escape the ongoing feud, which consistently places them in the public eye.

Shakira’s controversial shoutout hands $2.12 billion brand a 3X growth in sales

In one of Shakira’s standout tracks, ‘BZRP Music Sessions, Vol. 53,’ a collaboration with Argentinean artist Bizarrap, she offered some candid remarks about the ex-soccer star. She even made references to Clara Chia, Pique’s current girlfriend, and her former mother-in-law. In the song, one stand-out line was, “You swapped a Rolex for a Casio.” By this, she referred to herself as Rolex and Clara Chia as a Casio.

While it may be considered damaging to the brand’s reputation, in an unexpected twist, the mention of the watch brand resulted in a significant increase in sales. Toyotaro Hiarishi, the general manager of Casio for Latin America, revealed in an interview with La Republica that the reference to Casio in the song’s comparison with Rolex generated heightened interest in these timepieces.

“There were countries that registered an increase of up to three times more for watches of the brand,” Hiraishi said, as per Marca. “What we observed is that sales exploded the week after the release.” Aside from the increasing sales, Casio’s MD, David Zuazua, revealed that people are supporting the brand in a “don’t mess with my friend style.”

READ MORE: In Just 12 Months Gerard Pique’s GF Clara Chia Managed to Do What Shakira Failed to Achieve in 12 Years

Indeed, who knew a demeaning reference could benefit the brand? While Casio continues to grow their riches, Pique, on the other hand, is grappling with a significant financial setback.

Gerard Pique bracing for a major financial setback

Recent reports in the Spanish media indicate that Gerard Piqué’s ventures are no longer yielding profits. Piqué’s financial status is now facing adversity due to the departure of specific sponsors and advertising campaigns for both his ‘Kings League’ endeavor and his company, Kosmos.

According to Noticias Caracol, the Davis Cup has chosen to terminate its advertising partnership with the former FC Barcelona defender. Additionally, the Mediaset television network has decided to exclude ‘Kings League’ tournaments from its broadcast schedule. Certainly, these unexpected setbacks in his business ventures must be disappointing for Piqué.

WATCH THIS STORY | “And F**k a Lot” – Shakira’s Ex Gerard Pique Gives His Advise to ‘Young People’

What are your thoughts on Pique’s financial turmoil? Also, let us know about Casio’s remarkable rise in the comments.