28 Months Under Ryan Reynolds and Rob McElhenney’s Ownership, Wrexham Grows 8X as Turnover Rises to $25 Million

An incredible story is brewing in Welsh soccer. It all started in 2020 when Rob McElhenney came up with the idea of owning a soccer club during the COVID pandemic. Ryan Reynolds joined him just over a conversation over social media. And the new journey of Wrexham AFC started. 

The duo took over the club in February 2021. Reynolds and McElhenney worked enormously to bring the third-oldest soccer club on the world map. However, their focus was not only on the club, but they were working on a community-oriented project. And it seems their efforts are bearing fruits. 

Wrexham AFC saw an eight-fold increase under Reynolds and McElhenney

The first thing the Hollywood stars did was upgrade the squad. They brought in Paul Mullin, who joined the club from EFL League One side Cambridge United. His incredible goalscoring exploits helped the club enormously to get League Two promotion. They also started works on Racecourse Ground. And then came a masterstroke. Welcome To Wrexham docuseries changed the fortunes of the club.

The docuseries not only gave popularity to the club but also became a source to bring revenue. Its enormous success saw the owners announcing the second season. It wasn’t the only thing that saw a rise in popularity. The team’s display on the field and Reynolds and McElhenney’s efforts saw a surge in matchday attendance. The rise of the club resulted in increased revenue.

It increased eightfold under the new ownership. Wrexham AFC’s CEO Fleur Robinson recently shared the details. Robinson said, “It’s fantastic how the owners have invested in the club and the community. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​It’s amazing to be a part of it, and the interest and growth has been incredible. The club has seen turnover rise from £2.5m to £20m.”

READ MORE: “I Want to Be a Part of It” – Ben Foster Credits His Wrexham Decision to Ryan Reynolds and Rob McElhenney’s ‘Proper’ Ownership

“As part of their mission statement, they made it clear they wanted to develop the stadium, increase crowds, and make a difference in the community. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​They are also aiming for the Premier League. There are no major timescales attached to this, but it’s the ultimate ambition,” Robinson added.

Sponsors lining up for the Red Dragons

The pool of Ryan Reynolds and Rob McElhenney is incredible. They not only attracted fans around the globe but sponsors too. And it is evident from the new sponsorship deals the club got recently. United Airlines will replace TikTok as the front-of-the-shirt sponsor for the 2023-24 season.

The Racecourse Ground also has a new sponsor. SToK brought the naming rights for the next season. The club also landed new training kit sponsors in Betty Buzz. Wrexham is gearing up for another successful season under Reynolds and McElhenney’s ownership. The fans will hope the story continues.

WATCH THIS STORY: Wrexham Owners Net Worth Comparison

Do you think Ryan Reynolds and Rob McElhenney aren’t just the conventional owners coming in and investing heavily into the squad?