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Michele Kang's $30M donation: A game-changer for US women's soccer or just a drop in the ocean?

USWNT fans, take a deep breath – the future is in safe hands. Renowned American businesswoman Michele Kang has given a $30 million donation to the US Soccer especially to promote the country’s women’s program. While this news brings forth a wave of excitement, Emma Hayes has stepped up to personally send a ‘grateful‘ message to Kang.

This significant development in American women’s soccer took place just hours ago when US Soccer broke the news. Interestingly, this caught the eye of Hayes, who quickly took to Instagram stories and shared a post from US Soccer regarding Kang’s investment announcement. Additionally, she wrote a caption saying, “This is what you call investment. Amazing philanthropy and someone who cares deeply about women’s sport. So, so grateful.” Of course, such a heartfelt message is expected from someone like Hayes, who has always been an advocate of the women’s game.

The English tactician has often expressed her sadness over the lack of opportunities for women in the beautiful game. Hence, it’s only natural for Hayes to extend her best regards to Michele Kang. Notably, U.S. Soccer President Cindy Parlow Cone also shared her thoughts on the women’s program receiving such a game-changing gift from Kang. “It will impact generations of women and girls in our game, including players, coaches, and referees. I know firsthand the power soccer can have in someone’s life and thanks to Michele, we will be able to provide more support and opportunities for women and girls,” said Cone.

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Likewise, Kang expressed her dedication to transforming women’s soccer, noting that it has been undervalued and overlooked for far too long. She emphasized the need to provide female athletes with the resources and professional support required to reach their full potential. “I hope this investment serves as ‘seed capital’ and spurs other donors to follow suit,” she said.

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Remarkably, Kang’s contribution to the women’s game extends beyond such a hefty donation—she owns the Washington Spirit, Olympique Lyonnais Féminin, and London City Lionesses. Kang is also an investor in Just Women’s Sports and IDA Sports and has donated to the USA women’s rugby sevens team. Indeed, it’s good work from the founder and CEO of Cognosante, a medical technology company. But will it finally give the much-needed breakthrough that the USWNT has been hoping to get?

How is the latest investment from Michele Kang good news for Emma Hayes and USWNT?

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Michele Kang's $30M donation: A game-changer for US women's soccer or just a drop in the ocean?

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US Soccer was also grateful to the American businesswomen’s philanthropic efforts, claiming that this fortunate investment “will scale competitive opportunities for youth players, expand and improve talent identification, and fuel professional development for female players, coaches, and referees.” This statement is enough to give a glimpse of exactly what the US Soccer Federation is planning to make more significant changes in the women’s game.

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The majority of the focus will be on developing the grassroots sectors for the young ladies while simultaneously giving them the platform to get a talent identification-transforming platform. The project also supports the demand for more female coaches and even referees, helping the women’s game elevate all kinds of deserving opportunities that mostly men’s game is able to get. Overall, exciting times are ahead for the USWNT.

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