It may be money, thrill, or variety, but Lionel Messi is never short of them. “If you’re good at something, why do it for free?” The Joker from The Dark Knight had suggested. Despite being good at something else and making an impact is demonstrated by Lionel Messi. The man dribbles with soccer balls and juggles deals in the consumer market. The South American star made a deal with a Chinese company for endorsement while already having a multimillion-dollar contract with the Saudi government.

The post-World Cup era for Lionel began on a ballistic note. Along with his many sponsorship deals, Leo got a big offer from Al Hilal that he rejected, citing no interest in money. But little do people know that he makes entry into deals that are not very common.

Messi’s new spell in Asia

The demand for Messi increased after the World Cup, with many clubs offering him a contract, including an extension from Paris Saint-Germain. But Messi had decided to go to the USA, citing his family as the main reason. But that does not stop him from running and expanding his business around the globe. Recently, A Chinese wine company, Chi Shui He, was reported to have an agreement with the Argentinian captain to promote its products.

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Messi was happy to be a part of this journey and expressed his wish to bring more joy and peace to everyone through it. Messi said “I am happy to be a Chi Shui He brand ambassador! I hope that in the future Chi Shui, He and I will bring more joy and fortune to everyone.”

The agreement was said to have taken place some time ago without revealing much specifics about the duration and cost of the deal.

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Based in Zunyi City, China, the company looks to operate overseas and therefore looking for Messi’s service in reaching out. The company seems to have high-end sauce wines in its portfolio.

Messi’s other deals

Lionel Messi’s brand range is very diverse. From promoting tourism to food and beverage brands, Messi covers many brands for promotion and sponsorship. His other Asian treasure includes a deal with the Saudi Tourism Department worth $25 million. The agreement took place with Saudi Tourism last year but wasn’t enough to convince Messi to shift there to play the sport.

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Messi had already been to China 7 times, and his last tour as a world champion saw huge fan gatherings and support. Messi had them on their feet with his stunning goal versus the Australian team in a friendly in Beijing. The Argentinian footballer is currently off from the sport due to health issues. He hopes to recover soon, as his team, Inter Miami, is at a critical stage of the MLS season.