“Michael Jordan in the Sport of Soccer” – MLS Veteran Believes Lionel Messi Snubbed Saudi’s Billion-Dollar Offer and Joined Inter Miami to Emulate NBA Legend’s Legacy

Lionel Messi, Inter Miami’s new number 10, had a greater impact on MLS since he signed for the club this season. He could successfully bring global attention to the league with his involvement on and off the field for the club. According to a former USWNT star that Messi’s presence in the United States could be of great value in creating a powerful soccer brand that transcends Michael Jordan’s legacy.

In a recent interview with Mirror Football, Taylor Twellman discussed the business aspects of Lionel Messi’s deal with Inter Miami. The seven-time Ballon d’Or winner could help to expand the popularity of soccer in the United States beyond the traditional fan base. Twellman also pointed out that Messi’s decision to reject the multimillion-dollar deal from Saudi Arabia was a strategic one, as he wanted to be a part of a much bigger project in MLS.

What did MLS Veteran have to say about Lionel Messi?

Lionel Messi, after 22 years in European football, joined the MLS side as a free agent to pursue his American dream in the States. He had been one of the highest-paid players in the history of American soccer with a brand value unmatched across the globe. Twellman noted that the Argentine’s move to South Florida opened up numerous opportunities beyond the soccer field. The deals that had been lined up for La Pulga, including the partnerships with Apple TV and Adidas, had the potential to grow the popularity of MLS. Additionally, Messi’s status as a global icon could help him be a Jordan-like figure in the world of soccer.

According to Former MLS veteran, Messi knew that the United States could help him emulate the Chicago Bulls legend’s global impact across international boundaries, cultures, and business. Taylor Twellman said to Mirror Football, “I think he made the calculated decision on the backs of Apple TV, Adidas, and Major League Soccer of saying, ‘I want to be the next Michael Jordan, I want to be the Michael Jordan in the sport of soccer”.

La Pulga in Miami would also mean a strategic advantage for the upcoming World Cup in 2026 and Copa America in 2024, as it is set to take place in the States. Eventually, the reduced travel demands and the opportunity to leave a lasting legacy as a global sporting brand were key factors in Messi’s decision to join MLS.

Read More: After Michael Jordan-Like Offer From $32 Billion Brand, Lionel Messi Set to Bag 6X More Salary Than MLS’ Highest Paid Superstar

Messi’s impact on MLS: more than just goals

The 2022 World Cup winner signed a two-and-a-half-year deal with Inter Miami worth $150 million, including a signing bonus and equity in the team. Messi’s contract with The Herons also included revenue-sharing agreements with Adidas and Apple TV. The highest-paid player in MLS turned the tables for The Herons on the field with 7 goals in 4 games as well as clinching a fourth win in the Leagues Cup to qualify for the quarterfinals.

The sales of Inter Miami’s jerseys skyrocketed as La Pulga was confirmed to join the team. The world champion’s arrival in The States had sparked a frenzy of ticket sales with every stadium setting new records for attendance. The new captain for Inter Miami also led to a one-million increase in season pass subscriptions to MLS on Apple TV. As it stands, the Argentine icon continued to demonstrate his value both on and off the pitch as the season leads on for The Herons.

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