Mars Makes Sweet NWSL Debut As Trinity Rodman’s Washington Spirit Enter Historic Partnership With Snickers

NWSL is entering into a landmark season involving many reforms. Keeping aside the technological and brand advancements, the premier women’s soccer competition will also witness some great collaborations. And Trinity Rodman’s club, Washington Spirit, is one team that struck a deal with the chocolate brand Snickers.

Estimated to be around $54 million in 2023, Spirit will have the subsidiary of Mars Inc. be its official partner for the 2024 season, as announced recently. As a part of this deal, Snickers will make its presence for the first time in women’s soccer by its name being displayed on Spirit jersey’s right sleeves, taking over from Sandy Spring Bank. There are more nuts to scoop!

Notably, Snickers will also be visible in all the club’s game-related promotions inside the stadium and be a part of the club’s social activities, such as the Fan Appreciation Night on October 20th.“We are honored to partner with an iconic brand like SNICKERS, and Mars, for their first-ever NWSL partnership.” 

“Investing in women’s sports is a smart business. The Spirit and SNICKERS will work together to build an innovative and impactful alliance to bring the brand to women’s soccer fans by leveraging opportunities to increase visibility and drive business,” said the CEO of the club, Kim Stone.

Meanwhile, this will be the third sponsorship deal the Washington Spirt has closed this year. In a recent move, the 2021 champions announced two new jersey sponsorship agreements. After extending the contract with CVS Health to be one shirt sponsor, the club also has a deal with the gaming app Matchday.com for the back. The left sleeve will have a common sponsor for all the teams in the league, Ally, an online banking firm. On the other hand, Spirit launched its official jersey recently in a historical kit revolution in the NWSL powered by Nike, leading up to the 2024 season.

Trinity Rodman and Washington Spirit release exciting new kits for NWSL 2024

The club from D.C. will flaunt two new jerseys this season. Featuring stars like USWNT ace Trinity Rodman, the club will wear the Blackout jersey at home. It will have vertical shades of gray printed on a back background that depicts architecture in the region. The away kit, Spotlight, will be in light yellow to demonstrate the club’s trailblazing spirit and also indicate its rebranding.

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But more importantly, amid all the new off-court progress, the Washington Spirit will look to make a mark this season. Unable to make the playoffs last year, Trinity Rodman will look for some heroics this season. Continuing her 2023 form when she provided ten goals and ten assists, Rodman hopes to take the Spirit to another title. Ultimately, the club, with a new start, will hope to establish its legacy with more trophies.

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