Lionel Messi’s Arrival to USA Voted the ‘Biggest Sports Business Story’ of 2023

Lionel Messi sent shockwaves through the sports world with his unexpected move to Inter Miami. After a highly successful season, not many expected the Argentine to leave Europe and come to America. However, the efforts of David Beckham and others in the Inter Miami committee paved the way for Messi’s arrival, and it has now become the biggest story of the year.

Messi’s impact on the pitch for Inter Miami cannot be overstated. The team experienced a meteoric rise, capturing their first-ever trophy, the Leagues Cup, thanks to La Pulga’s exceptional performances. However, Messi’s influence extends far beyond his on-court presence.

Lionel Messi to Inter Miami- the biggest sports story of 2023

Lionel Messi’s off-court endeavors have brought tremendous value to Inter Miami and MLS as a whole. One significant indicator of this is the attendance of several high-profile celebrities at Inter Miami matches. Now a recent report from the Sports Business Journal has revealed that the soccer legend coming to America is the biggest sports business story of 2023. This acknowledgment surpasses other prominent stories, such as the introduction of new MLB rules and the merging of the LIV golf and PGA Tour.

The fact that Lionel Messi’s move to America has outshined these noteworthy events speaks volumes about the impact the 36-year-old has made. Indeed, the Argentine’s arrival in the US has catalyzed the growth of soccer in the country. It has brought an unprecedented level of excitement, generating increased revenues, sponsorships, and media coverage for both Inter Miami and MLS. Let’s take a look at how.

Here’s how Messi boosted MLS with his move

For MLS, Lionel Messi’s arrival has been a huge financial boon. First of all, more than 110,000 fans subscribed to Apple TV’s MLS Season Pass on the day the former PSG superstar signed with the Herons. Aside from that, since his arrival, the cost of tickets has in certain cases increased by 1,700%. In fact, some tickets are selling for more than the NFL Super Bowl tickets.

Read More: “Sports in the US Has Become a Spectacle for the Rich” – Inter Miami’s Move to Double Season Ticket Prices Spark Backlash

Additionally, as previously reported, several well-known celebrities, including Tom Brady, Kim Kardashian, Selena Gomez, and LeBron James, have started flocking to stadiums, demonstrating the influence the Argentine maestro has had. Looking ahead, the ramifications of Lionel Messi’s move are believed to be long-lasting.

What are your thoughts on this? Let us know in the comments.

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