La Liga Honors 2-Year-Old Agreement With Gerard Pique to Launch New Football Game

After enjoying a stellar soccer career, Gerard Pique quickly transitioned into an astute entrepreneur. The former Barcelona man has not only built a billion-dollar company but also launched a soccer league, ‘Kings League.’ But it seems Pique isn’t settling, as now he is set to venture into a soccer-based video game in partnership with La Liga.

Meanwhile, just hours ago, the former Spanish defender was rushed to the hospital. He reportedly injured himself while giving an extraordinary performance in the King’s League. But let’s get back to know more about his latest business. 

Gerard Pique to launch video game with La Liga 

La Liga Entertainment, a collaboration of La Liga, Kosmos, and PortAventura, is set to launch the mobile video game ‘Land of Goals’. The latest joint effort between Javier Tebas and Gerard Pique will be launched on December 11. As per El Espanol, the former FC Barcelona player initiated this partnership in December 2021 while he was still playing and later joined LaLiga Entertainment’s board of directors in March 2022 before his retirement.

Notably, Pique holds a 10% stake in La Liga Entertainment through Kosmos without making any reported investment. Speaking of the game, ‘Land of Goals’ will have a blend of soccer and PortAventura Park themes while holding the official license for La Liga teams. As stated on the official website, players aim to score goals across various soccer fields using created characters.

The game is based on a ‘pay-to-win’ concept and will offer different payment packs for enhancing avatars. The website advertises various in-game enhancements, special skills, exclusive equipment tied to official jerseys, and surprise packs. Additionally, promotional efforts feature avatars of La Liga players such as Vinicius Jr., Jan Oblak, Iago Aspas and others.

READ MORE: Gerard Pique Makes Personal Request to Ban Shakira Songs While Hanging Out With GF Clara Chia Marti

Notably, this business investment news comes just days after the former Catalan star ventured into a hotel business.

All about Pique’s new hotel venture 

Gerard Pique is diversifying his business portfolio by venturing into the hotel sector. The former Barcelona star is embarking on the creation of a five-star hotel situated in Malaga. With aspirations to establish the hotel as a symbol of luxury and modernity, Pique aims to make it a tourist attraction.

The planned hotel will encompass five floors, including a penthouse, boasting a total of 128 rooms. Pique has strategically secured the most exclusive areas within the Andalusian city to ensure the success of this new business venture. 

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