Being at the latter stage of his career, Lionel Messi is most likely experimenting with new options. In a recent development, Messi’s business collaboration with his former soccer teammate and friend Sergio Aguero is predicted to fill their pockets with a $2 million profit. Even though the Argentinian captain does not own many businesses like his rival Cristiano Ronaldo, the new adventure may bring Lionel Messi into a new world of entrepreneurship.

The Inter Miami Star has a few hotels and collaborations with brands like Adidas, Lays, and others, but Messi is now moving to digital entertainment. The Argentinian legend is at the dusk of his professional soccer career and already seems to be making the transition into a variety of businesses.

Lionel Messi joins Sergio Aguero to make extra profit via digital sports

It was recently announced that Lionel Messi would partner with his age-old friend Sergio Aguero in his Esports venture, Kru. The company’s media has now announced that the soccer icon joined them as a co-owner to help his friend achieve success. Even though the business is set to benefit from Messi’s brand value, according to Economia Digital the star can also benefit $2 million in return from the investment.

The company was started in 2020 to improve the Esports and video game spaces by bringing innovation from real-life sports experiences into the digital sports space. One of the major games of the organization is the Valorant, a shutter game that is the most successful product and is expected to earn a profit of $200,000 to $2 million.

With the high demand for Esports, Lionel Messi chose to invest directly with his former Argentinian teammate, whom he has been friends with for nearly 20 years. The firm has already been on the rise, taking its influence beyond Latin America and motivating gamers worldwide. The company focuses on providing quality content in Esports and the best entertainment experiences for the public.

Partnership beyond the soccer field

Lionel Messi and Sergio Aguero have been friends since their under-20 youth team days. The duo won the Under-20 World Cup in the Netherlands and also won an Olympic gold in 2008. Their main victory together came after many years when they won the Copa America in 2021. After a successful career as a soccer player, Messi now moves into the digital space.

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He has also partnered with cryptocurrency platform Bitget to advertise its brand to fans. Apart from that, the soccer icon has also been a partner for Socios.com, a fan token platform, since early 2022. With all these partnerships, Lionel Messi is not only helping the brands move but also exploring a wide range of businesses.

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