In the San Diego Waves’ humbling defeat to the North Carolina Courage, we saw one of USWNT’s greatest players of all time step down the pitch. Alex Morgan’s glittering career ended as she strolled down the park to a standing ovation. Tears rolled down her cheeks as she gave a fitting speech in her farewell game. Accordingly, everyone remains eagerly excited to figure out her next move. A coaching job or, let’s say, ownership?

With NWSL becoming the fastest-growing league in the world, teams are looking at minority owners and investors look to expand the league by bringing in new teams. Concerning this, there is an opportunity for Alex Morgan to own an NWSL team after she hung up her boots.

In a conversation with A Touch More by Megan Rapinoe and Sue Bird, Alex Morgan discussed her plans after Bird’s inquiry about owning a franchise.

She detailed, “Yes, we have been introduced to many many opportunities that we are looking at. In real time, right now, we are seeing Toronto. Because everything, we do, we do together. And there is, yeah, there is definitely interest. I think there will be more to be able to share and have excitement about in the coming months. But it’s all happening fast.”

Significantly, the NWSL has 14 teams right now and expansion plans came after the league’s success. High attendance numbers and landmark broadcasting deals accelerated the league’s ambitions to multiply the number of teams. As Morgan examined, one such potential location is Toronto.

It’s home to some of the best sports franchises in the world, like the NBA team Toronto Raptors, or the NHL team Toronto Maple Leafs, who won 13 Stanley Cups. Similarly, a team in Toronto promises more revenue and passion.

Alex Morgan drops the bomb on a potential new NWSL team!

Notably, Toronto as a city is the 3rd largest city if you combine the U.S.A. and Canada. They have passionate fan bases who fill up the stadiums for all their sports teams. Likewise, in densely populated areas, the multicultural city will have fans who would want their own sports teams. The 2026 FIFA World Cup has a venue in Toronto, which aids in promoting soccer.

To put things into perspective, Alex Morgan might probably hit the gold mine!

Just like Alex Morgan, there are multiple players of the USWNT owning soccer franchises. Namely, Carli Lloyd has a minority share with Kevin Durant’s NJ/NY Gotham FC. Megan Rapinoe’s partner Sue Bird also has a minority stake in the same team. Similarly, the players from the golden generation of the 99 USWNT, Mia Hamm and Abby Wambach, are part of the long list of owners of Angel City FC who have work to do in this NWSL season standing in 10th place.

With Morgan retired from the game, it’s the perfect opportunity to expand her horizons. She served her country and came up with the goods most times. Now, it’s time for her to enter a new phase in her career – owning an NWSL team!