In a brief period, Wrexham AFC has undergone drastic changes, and it mostly has been positive. Ever since the Hollywood takeover, the Welsh side has been constantly garnering major sponsorship deals from the likes of TikTok, Expedia, and many more. Now, following a major sponsorship, Wrexham is set to rename a part of its Racecourse Ground stadium.
In May of this year, following a successful National League run, Wrexham AFC made headlines when it announced a groundbreaking partnership with American coffee brand STōK Cold Brew. The partnership saw the coffee brand become their official stadium sponsor and change the 158-year-old stadium’s name to STōK Racecourse. The stadium is preparing to rename one of its iconic stands.
Wrexham will rename its iconic stand
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The sponsorship deal with STōK injected much-needed financial support into the club. It also marked the first time in its extensive history that the Racecourse Ground had an official sponsor. The announcement was met with excitement and anticipation from fans.
Now, as the partnership between Wrexham and STōK Cold Brew continues to blossom, another change is on the horizon. Reports have emerged indicating that the iconic Tech End stand, also known as the Wrexrent Stand, will be rebranded. The iconic stand will now be called the STōK Cold Brew Coffee Stand.
𝐒𝐓𝐀𝐍𝐃 𝐍𝐀𝐌𝐄 𝐂𝐇𝐀𝐍𝐆𝐄
As part of @stokcoldbrew’s stadium sponsorship deal, the Tech End will also be rebranded as the STÖK
Cold Brew Coffee Stand.#WxmAFC pic.twitter.com/AmyM8RzEa1— RobRyanRed – Wrexham AFC Podcast (@RobRyanRed) July 1, 2023
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The Tech End stand, with its capacity to hold up to 2800 spectators, is renowned for its excellent views of the pitch. For Wrexham fans, it is bound to be a big change, given the history of the stadium. The Racecourse Ground holds a special place in the hearts of soccer fans worldwide, as the oldest international soccer stadium.
It has been the home ground for Wrexham and has also witnessed the exhilarating matches of the Wales national team. The Tech End stand also for generations, has witnessed the highs and lows of the Red Dragons, providing supporters with an unparalleled vantage point to cheer on their beloved team.
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While it may evoke mixed emotions among fans, it serves as a reminder of the changing landscape that Ryan Reynolds and Rob McElhinney have brought to this club. What are your thoughts on this decision? Let us know in the comments.