Walking into the twilight of his career, Cristiano Ronaldo is amping up his off-pitch game with new ventures each day. From a YouTube channel to a fitness app, Ronaldo’s biz portfolio surely is going north. Thankfully, the former Real Madrid star did not wait till the final phase of his career to establish his fashion brand CR7. Interestingly, the Portuguese star’s partner Georgina Rodriguez is also venturing into the fashion industry. She is following the suit of the most valuable arm of Ronaldo’s fashion brand.

A standout model, Georgina Rodriguez has been the face of fashion giants such as Gucci and Louis Vuitton, among others. Now, she is going to model for her own brand. In the first episode of the Netflix show I am Georgina, the Argentine model spilled the beans on launching her new brand. Speaking of her shoots, Georgina said, “In Madrid, there’s two campaigns. For TV, there’s Uber Eats. Then, there’s Guess, they have a campaign. And there’s a perfume, I am releasing a perfume.”

After lifting the lid on her fragrance brand launch, Cristiano Ronaldo’s partner gave it’s name and details of the collaboration. “It’s with Laverne. So, ‘Georgina for Laverne,'” Georgina Rodriguez added. So, we could now see the Ronaldo household take a huge piece of market share in the fragrance segment in the coming days.

Cristiano Ronaldo‘s brand CR7 is reportedly worth over $180 million. Rumors have it that his perfume brand CR7 legacy accounts for over $80 million of his fashion brand’s value. It won’t be a rosy walk for Georgina’s brand to compete in an industry where so many brands including her boyfriend’s have significant influence. Anyhow, it is good news that the 32-year-old influencer has launched her brand in a stellar event in Riyadh.

Cristiano Ronaldo’s spouse Georgina’s fragrance line becomes official

Speaking on her documentary, Georgina revealed that she felt better when Cristiano Ronaldo moved to Saudi Arabia from Manchester. And the Saudi move meant business for Georgina as well. Laverne, based in Riyadh, has been projecting Georgina Rodriguez as the brand’s face for the past few weeks. In an event held last night, Laverne launched its new fragrance line ‘Laverne x Georgina.’

The Spaniard lit up the occasion by flaunting a black skirt and gracing the stage. She shared snaps from the event on her Instagram story and also posted a video of the brand’s launch. What are your thoughts on this sensational move from CR7’s partner? Anyhow it is no surprise, as we could see more such ventures from the wife and husband in the coming days.