Facing Big Losses Amid 3-Week Freefall, Shock $965,000 Gerard Pique Update Comes to Light

Gerard Pique is making rounds for one or more reasons since his breakup with Shakira. The former World Cup winner with Spain announced his retirement last year. After his retirement, the former Barcelona defender entered a new avenue and started a unique Kings League with his sports company Kosmos.

The unique seven-a-side league garnered the attraction of the fans, and the first season proved to be a hit. Several renowned celebrities and soccer legends purchased the teams. Meanwhile, the league is facing a downfall in viewership currently for its summer split. And now a new update has come to light regarding the broadcasting rights of the Kings League.

Gerard Pique and $965,000 update

The major attraction of the Kings League was its unique rules. It helped to create interest in the fans, and the first season that started in January this year was an instant hit. However, Gerard Pique made a bold move for the broadcasting of the first season. They showed all the games on the league’s official TikTok, Twitch, and YouTube channels. They also showed the games on the official channels of the clubs. 

The summer split of the Kings League and the first season of the Queens League started this month. Pique announced a TV deal with Mediaset Espana that would show the 8 pm game of the matchday on Cuatro. However, there were many questions regarding the amount agreed upon and terms, as they kept them discreet. 

Now, details of the deal between Kosmos and Mediaset have come to light. According to Newspaper El Economista, the arrangement is worth around $965,000. It is only for the 12 matchdays, and there are no details of whether the final phase games will be broadcasted. The broadcast agreement also includes the best moments after the game and applies to the Queens League.

Viewership of Kings League on the decline

The winter split of the Kings League earlier this year garnered tremendous viewership. It was because of the unconventional rules of the games. However, the summer split that started this month is posting low viewership numbers. And the numbers are not great with every passing game.

READ MORE: “It’s All a Lie” – Days After Signing Major Kings League Deal While Bagging $3 Million, Gerard Pique Criticizes Popular 14-Year Running Show

In a recent match between Pio FC and 1K Fútbol Club broadcasted on Cuatro, only 249,000 viewers tuned in, accounting for a mere 2.3% share. It was a massive loss in viewership compared to the previous airing. Moreover, the share of viewers is decreasing every week, raising concerns over the popularity of the league.

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It will be interesting to see how Gerard Pique responds to a decrease in the viewership. Let us know your thoughts on the format and unconventional rules of the Kings and Queens League. Will the leagues sustain in the long term?