Out of all the soccer clubs in the world, no club would have had the rise to stardom like Wrexham. They are the best examples of teams widening their fan base using mass media. Take an example of the ‘All or Nothing’ documentary of Amazon, where they covered teams like Manchester City and Arsenal. However, the ‘Welcome to Wrexham’ documentary injected passion into the soccer fraternity, as fans now love one of the oldest soccer clubs in the world. Wrexham director Humphrey Ker gave an honest interview about the amazing tour they had.
The team played games against the English Premier League side, Manchester United and Chelsea. It became a valuable experience for the players. Apart from raising fitness levels, the club’s brand image improved significantly from the tour. Therefore, Ker discussed the impact it had on the club.
Wrexham director discusses the everlasting impact made by the Tour!
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In a recent interview with the Leader, Ker stated, “It’s been extraordinary, really. We hoped with the success of the documentary that people would turn out to see us and visit us and be happy to have us here. It’s exceeded our wildest expectations, really, in every stop on the journey.” The second season of the ‘Welcome to Wrexham’ documentary will air soon. Fans can get an understanding of the astonishing work done by the club during the last season. With the help of the documentary, they increased their fan base, which was visible during the friendly matches.
Love this pic of The Magic Man Sir Humphrey Ker and his wife Megan. #WrexhamAFC pic.twitter.com/A8Sgxn4j2l
— (C) Statto Wrexham (@StattoWrexham) April 26, 2023
He continued, “We always felt that with a bit of an injection of money and love and attention, the club could start to rise up the ranks in the UK. But to be at this stage after two and a half years of being in the US, playing a team like Manchester United in front of a sold out 35,000 crowd is pretty extraordinary.”
Seeing an EFL League Two side play a friendly with the English Premier League side is rare. But with Wrexham, the Red Dragons received tremendous support from the stands. They had fans drumming and chanting their club with passion.
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The impact of the documentary
Never would Ryan Reynolds and Rob McElhenney think in their wildest dreams about the club widening its fanbase as they did. They have fan clubs around all nooks and corners of the world. All of this would probably be due to the club’s Hollywood touch. They have two actors who are influential with their brand image. Spiraling that into the club worked wonders, as they could generate more matchday revenue and merchandising sales income.
The upcoming season would be even more perfect for the club. Tying up a major tv deal would also boost their finances as the season two documentary cannot come any sooner. Merchandising is growing day by day, and the reputed players arriving at the club would only help. Hence, the club is on the rise, and Wrexham is here to stay!
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