“Everything Is a Storytelling Opportunity” – Wrexham Owner Ryan Reynolds Echoed Serena Williams’ Husband Alexis Ohanian’s ‘Marketing’ Shout-Out Months Before Big Praise

Wrexham AFC has been one of the intriguing stories in soccer. It all started with Rob McElhenney and Ryan Reynolds deciding to buy a club in the low tier. The Hollywood duo has put in incredible efforts to bring the club from the fifth tier on a world map. Even Serena Williams’ husband, Alexis Ohanian, was impressed with the duo.

The Reddit co-founder recently lauded the duo for their incredible marketing efforts with the Welsh club. He went on to say that he is learning many things from Reynolds and McElhenney. Ohanian himself is a co-owner of a soccer club. And the lessons from the Wrexham owners will help him put the act together for his NWSL club Angel City FC.

However, Ryan Reynolds himself loves marketing and opened up about his love for marketing and Wrexham a few months back. 

Ryan Reynolds’ love for marketing

A few months back, Ryan Reynolds and Rob McElhenney were on The Late Show with Stephen Colbert. He opened up about his love for marketing, Wrexham, and how he is using it to benefit the club. “I love the marketing,” Reynolds started. “I mean, you know, sports is especially such a great. Everything is a tie-in. Everything is a storytelling opportunity. So, yeah, we partnered with TikTok to help support the club,” Reynolds said on his reason behind partnering with a social media platform.

He also spoke about the Rarebit cookbook, which he and McElhenney are authors of. The Deadpool star also spoke on TikTok being the main jersey sponsor with Expedia from this season. Also, his company Aviation Gin is a training kit sponsor for the club, which was recently changed to Betty Buzz, a beverage company owned by his wife, Blake Lively.

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He also shared the backstory of the famous video featuring him and Wrexham striker Paul Mullin. Reynolds said, “I work with a company called One Password, which is digital security firm. They are amazing. They wanted to tie-in with Wrexham AFC. So we shot a spot with them and put it on TikTok.” 

Wrexham garnered popularity and increased fanbase because of marketing

No one can deny the fact that the Hollywood duo was the sole reason behind the popularity the Welsh club got. Yes, they are famous and are known for their acting. But, the duo had a proper marketing plan, which they implemented structurally. The result was the club getting sponsors like TikTok and Expedia. 

Another masterstroke was the docuseries, highlighting how they purchased the club. Welcome To Wrexham was an instant hit. It not only gave them millions but saw the fanbase growing exponentially. They announced the second season, which will be released this year, and is expected to be a massive hit with scintillating promotion.

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It’s safe to say Ryan Reynolds has walked the talk of his love for marketing, and it’s obviously helping Wrexham enormously.