Despite $6 Million Paycheck, David Beckham’s Decision to Go Bald Forced Severe Losses on English Company

David Beckham has donned many hairstyles over the years. From golden hair locks to braids, the Englishman has rarely shied from expressing his fashion sense. During his stay at Old Trafford, however, an English company was left red-faced after Becks decided to go bald, in what was one of his most iconic styles. This happened despite the company signing a $6 million deal with the former Manchester United star.

In the old days, when soccer was known for its roughness, Beckham brought a change with his fashion trends and choices. One can call Beckham to be a torchbearer in normalising fashion for soccer players.

When David Beckham went bald

In 1997, Brylcreem inked a lucrative $6 million deal with David Beckham. The hair product company wanted to leverage his soaring fame and especially his high-profile relationship with Posh Spice aka Victoria Beckham.In the following year, however, Beckham decided to drop his golden locks and shave his head. A not so good move for a hair product company. Although this wasn’t the only reason behind the strained relationship.

Additionally, in 1998, Beckham’s reputation took a nosedive during the World Cup. He received a red card for a dramatic clash with Diego Simeone in a match against Argentina. This led to England’s penalty shootout defeat. Beckham later stated he was haunted by the incident.

In 1999, Brylcreem dropped a bombshell as they announced their plans to part ways with Beckham. While they claimed his shaved head wasn’t the direct cause, it was evident that endorsing a hair styling product with a bald spokesperson was a questionable marketing move. There were rumors of him losing millions due to this, but Victoria Beckham then cleared that the speculations held no truth.

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David Beckham has done many advertisements during his career. At the prime of his soccer stardom, Beckham was doing ads for Adidas, Vodafone, and Pepsi to name some. Let’s take a look at some of the ads that have now turned iconic.

David Beckham and his history in advertisements

David Beckham’s first contract was with Brylcreem with whom he broke ties in 1999. But one of the most iconic ads that still resonates among Manchester United and Real Madrid fans is a 2003 Pepsi ad that depicted the United and Madrid stars in the wild west.

In the advertisement, Beckham enters a western saloon with his United teammates while Casillas and his Real Madrid mates are already in the saloon. Soon the two sets fight over Pepsi bottles as they choose the winner through a penalty.

The next ad that comes to mind is the Adidas advertisement with Beckham and 2003 Rugby World Cup winner, Jonny Wilkinson. The duo teamed up as they exchanged shooting techniques. While Beckham shows Wilkinson some free-kick techniques, Wilkinson shows and instructs him to do some of his kicks. At one point, Beckham can be heard saying that Wilkinson is hitting it better than him.

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Beckham’s advertisements bring back memories and a sense of nostalgia. Even the Vodafone ad he appeared in in 2004, takes you back to the days when mobile phones were just starting to be a thing.