“Continue Building the Profile”- Red Dragons’ Advisor Outlines ‘Primary Objective’ Behind ‘Welcome to Wrexham’ and US Friendly Tour

Wrexham AFC, the world’s third-oldest soccer club, has a rich heritage and passionate fanbase. The club is making headlines in recent months. Be it the Welcome To Wrexham or National League title win, the promotion after 15 years, or the US tour, the club has embarked on a new chapter. 

Meanwhile, many soccer fans are thinking of the docuseries whose second season is ready and the US tour as a part to increase the earnings. But that isn’t the case. Everything the club is doing is strategic, and the Reds’ advisor has elaborated on the club’s objectives.

Wrexham is working on a plan, and revenue isn’t the primary objective

The club’s Hollywood takeover by Ryan Reynolds and Rob McElhenney changed the dynamics for Wrexham. However, the duo has ambitions and plans for the club in place. Their every step has a goal, be it the docuseries or the US Tour. Yes, Welcome To Wrexham has earned them millions in revenue, but the effects of the docuseries have been immense. 

It took the club from the anonymity of the fifth division in English Soccer to the world stage. Such has been the club’s rise that they are in the US recently for high-profile friendlies. The club wanted to scatter to the enormous American fanbase, and it succeeded as all their games already sold out on tour. It was because of the number of fans the club garnered in the country.

And that’s what clubs advisor Shaun Harvey has to say. He completely opposes the notion of Wrexham doing it for the revenue. Harvey said, “The tour is more an investment in the future,” speaking to English outlet The Athletic. “Primarily, the objective is to continue building the profile and fanbase rather than an immediate financial return.”

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Harvey feels the club wants to create a fanbase that becomes a crucial part of its journey. A loyal fanbase is a target that will help the club achieve enormously in the future on sporting and economic levels.  

The club has started to reap the benefits

The well-orchestrated efforts that Reynolds and McElhenney put into the club garnered the attraction of some blue-chip businesses. They first got the social media giant TikTok on board as the primary sponsor for two years. As the deal ended, they replaced the social media player with one of the significant airline carriers, United. 

Moreover, the club attracted the famous American beverage company SToK, who signed a year-long stadium sponsorship deal. The Reds added a massive technology player, hp, as the technology partner for the club. As Harvey said, the club is building for the long term and is here to challenge the top clubs.

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Where do you see the vision of Reynolds and McElhenney could take the club in the next five years?