Apple VP Admits Undermining Lionel Messi’s Impact After His Move to MLS & Inter Miami – “Didn’t Appreciate the Power & Influence”

In a collaboration between the world’s best, it was a question of how much impact one could make. Lionel Messi‘s move to Inter Miami is worth $50 million to $60 million per year, whereas his rival CR7 earns more than $200 million a year in Saudi. But the virtuoso had a bigger purpose, with not just deals but also global influence. However, the Vice President of Apple has recently confessed that he underestimated what the World Cup winner could bring to the table.

Attaching himself to one of the most valued brands in the world, Messi has taken them by surprise. According to reports, Apple’s VP, Eddy Cue said, “Yes, I knew Messi would make a difference, but I thought it would take time. The situation has changed very quickly, both on a global scale and in the United States. I didn’t appreciate the power and influence that Messi had, but overall, it’s amazing to see what he does,” confessing his initial skepticism and annoyance with the buzz.

Meanwhile, the brand would consider itself lucky to be chosen. Apple most of the time attracts clients and subscribers from the USA and elite around the world. Known for its exclusivity and premium features, the firm is now seeing a lot of success by partnering with Lionel Messi. And they could have missed out on him if he chose to stay back in Europe. He also had a chance to avoid the US with an offer worth more than $1 billion from Al Hilal.

READ MORE – Inter Miami’s Lionel Messi Emerges as America’s Most Popular Athlete; Tops Poll Ahead of Michael Jordan, LeBron James, Tiger Woods & Others

Nevertheless, Lionel Messi decided on a place he felt was more suitable for his family. Disrupting markets- according to Cue, Messi is attracting viewership and subscriptions from Europe and South America as well. Further stating his impact, the VP said, “I was amazed by the number of subscribers to the MLS service, and I had no idea it would be like this. I will not give you the exact number, but before his arrival, most of the subscribers to the league service were from America, but now, after Messi, things have changed dramatically”, who struck more than 1 deal with the star.

Lionel Messi’s World Cup tale is also on Apple

It wasn’t just the MLS season pass that Lionel Messi merged with Apple for. Apart from a documentary about his move to Major League Soccer, La Pulga’s World Cup journey is also being showcased on Apple TV. ‘Messi’s World Cup: The Rise of a Legend’ showcases Messi’s struggles after a string of failures and his fight back to win the ultimate title.

The documentary also shows his patriotism and the relationship between him and Argentina’s fans, amongst multiple other stories. Despite all the deals, the star’s major mission is to win the MLS for David Beckham‘s club. And what better way to make the deals sweeter than by leading a team to their maiden title win?

READ MORE – Inter Miami Enters Billion Dollar Club Domain; Richer by $400M+ Thanks to Lionel Messi’s Move to MLS