Lionel Messi has created a frenzy with his move to Major League Soccer. It is not only David Beckham who has reaped the benefits of this spectacular deal. From shirt sales to the club’s market valuation, everything is on the rise. There’s been a significant rise in viewership after the arrival of the Argentine. Apple had struck a $2.5 billion deal to get the exclusive rights for streaming MLS matches. During a recent presentation at the launch of iPhone 15, a Lionel Messi graphic showed up.

Messi is poised to receive a portion of Apple’s substantial $2.5 billion, decade-long deal with the MLS. It was reported that the companies deliberated the possibility of granting him a portion of the earnings generated from the MLS Season Pass, the league’s streaming package available on Apple TV+.

A scorecard from a Lionel Messi game appears at the new iPhone launch

It seems like yesterday that Lionel Messi first stepped on the pitch against Cruz Azul in an Inter Miami jersey. The feelings and emotions from the Leagues Cup run are still raw among many supporters. During the iPhone 15 launch, a scorecard graphic pops up while the new features of the phone are being displayed in the presentation. While explaining the features, the host scrolls down the notification bar to show how to check live scores. The scorecard from Inter Miami vs. Atlanta United pops up with the update of Messi’s 8th-minute goal.

The pop-up sure brought back some delightful memories during the team’s fairytale run in the Leagues Cup. According to a report, subscriptions to MLS’s Season Pass have witnessed a humongous rise compared to 6,143 before the arrival of Messi and surging to 110,000 after Messi joined the Florida club.

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Lionel Messi has changed the fortune of the club. Earlier in an interview, Xavier Asensi talked about how this two-and-a-half-year deal can generate more profits in the future and how has the business been till now.

Inter Miami has and will benefit business-wise with Messi’s arrival

Xavier Asensi, who previously worked 11 years with Barcelona before joining Inter Miami to become their Chief Business Officer (CBO), talked about this magical deal that has already generated a lot of profits. He predicts that the club will rake in $224 million in profits in the coming years. The Florida-based club has already generated a profit of $56 million in the year 2022.

Asensi also talks about the club’s plans to invest in building a new stadium to house a huge capacity of spectators. The club is planning to build a new stadium that will be named “Freedom Park Stadium”. It is expected to be opened for the fans by 2025. The new stadium will exceed the current stadium’s capacity by 30,000.

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Apple TV’s success story is also remarked by the influx of 300,000 new followers after the arrival of Messi. This will earn Apple nearly $29.7 million from monthly fees for broadcasting matches that feature the World Cup champ. What are your thoughts on Lionel Messi’s impact on the Herons till now? Let us know in the comments below.