Over the years, Cristiano Ronaldo has established his dominant ‘CR7’ brand. Along with achieving greatness on the pitch, the soccer veteran is also earning big bucks through his investments. The Portuguese soccer legend has always portrayed himself as a car lover. But he invests his dollars elsewhere too. He is now ‘very enthusiastic’ about acquiring a stake in one of Portugal’s biggest conglomerates.

The Portuguese soccer veteran will reportedly acquire 30% of the company’s shares. Without a doubt, he has become quite a powerful figure in Portugal. Also, just weeks ago, he entered into an unexpected bracket along with the mighty LeBron James.

Ronaldo’s massive investment in a Portuguese conglomerate

COFINA is a Portuguese media conglomerate. Hailing from Porto, the conglomerate has its branches in digital and electronic media. It owns Correio da Manha and Record newspapers. Along with that, it owns CMTV and many other magazines. In recent times, they were looking for an investor. Fortunately, Cristiano Ronaldo came across the opportunity and was quite happy to invest.

Reportedly, the soccer veteran will acquire 30% of its shares for about $76 million. The deal is seemingly at the final stages of completion. In response to the same, the CEO of the COFINA released a statement. He quoted, “Having Cristiano with us, the best soccer player in history, a unique athlete, who projects values such as demand, rigor, work, and resilience, is an honor”, as compiled by Infobae and translated by DeepL.

Additionally, the soccer star is also ‘very enthusiastic’ about this new deal. Also, he believes this COFINA investment will be a ‘winning project’. Recently, the Portuguese soccer star has been quite active from a business perspective.

READ MORE: 2 Days After LeBron James Broke NBA Record, Cristiano Ronaldo Reaches Major Milestone in Saudi Arabia

About a month ago, he interestingly entered an unexpected bracket with NBA icon LeBron James. Let’s dive deeper.

Cristiano Ronaldo and LeBron James create a new elite group

In 2023, both stars launched their very own water brand. In collaboration with Pepsi Co, LeBron James launched ‘LifeWtr’. The purpose of launching the water brand was to tell the fanbase that his life was more than just basketball. He wanted every fan to find their passion, just like how he found his own passion. Additionally, he went on to donate $100k+ to help people pursue more.

On the other hand, Cristiano Ronaldo launched URSU a few weeks ago. In his purpose statement, he said, “Today, we are making one of my lifelong dreams a reality: investing and offering you something that drinks from the very essence of life and health and has played a vital role in shaping who I am today”. Comparing the price, Ronaldo’s URSU is at $0.73 approx while James’ LifeWtr is at $0.89 per litre.

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What do you think of Cristiano Ronaldo’s major investment in COFINA? Let us know in the comments below.