David Beckham, the co-owner of Inter Miami, had been working on his plan for the club since it was established in 2018. Miami’s long-term strategy to become a global brand in sports was evident in its investment in signing top players. Meanwhile, he also cited an MLB side as an example of his vision for Inter Miami.

The former English forward valued the baseball side, the New York Yankees, during an interview with the Athletic. Beckham highlighted the Yankees’ success on the field and off the field, especially in terms of brand popularity. Despite shaping up the Herons in a short amount of time, he is still working on creating a better roadmap for their success in the coming year.

Beckham wants Inter Miami to be a global brand like the Yankees

David Beckham was well aware of how a club could achieve worldwide recognition, using the New York Yankees as an example. The Yanks are one of the baseball teams whose merchandise can be found in every corner of the world, and their brand is so ubiquitous that transcended any culture and creed. They believed that their success in winning 27 World Series championships had brought them commercial exposure all around. Beckham dreamt of replicating this kind of success for Inter Miami.

In the interview with the Athlete, he said, “Whether you’re a baseball fan, whether you’re a fan of the Yankees, whether you love New York, I want to create a brand like they have. You see, the Yankees hat, and straight away you know what it is. I want people walking around in our baseball caps knowing that’s a Miami cap, that’s a Miami brand. (That) Even if you’re not a soccer fan, you want to wear the jersey and the cap”

The former LA Galaxy forward made the ambitions very clear for his MLS side after signing Lionel Messi. The Argentine had already brought all eyes to Inter Miami.

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Impact of Lionel Messi after signing for Inter Miami

Lionel Messi’s signing significantly elevated Inter Miami’s overall status. The Argentine not only brought the team return to its winning ways but also increased the commercial success of Miami. The Herons received a significant social media boost, with their follower count reaching 4.4 million. Following Messi’s announcement, Inter Miami’s jersey sales skyrocketed, and tickets for his debut game were sold out in hours. MLS saw a surge of one million new seasons pass through Apple TV+ just after the maestro stepped in South Florida.

As it stands, David Beckham’s plan for global recognition is already upward running. Do you think Inter Miami can be the new Yankees of soccer in the upcoming years? Comment below and let us know.

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