Greg Norman recently became the CEO of LIV Golf Investments, which is a Saudi-funded entity. Moreover, this will pump $200 million in the Asian Tour over the next 10 years. Meanwhile, the initial strategy is to get 10-event series from 2022 and develop golf in this part of the world. However, the larger mission is to end the monopoly of the PGA Tour and create a global golf circuit.
Furthermore, Greg Norman discussed the specifics of these events and said that his primary goal is growing the game around the world. However, PGA Tour previously had refused its players from playing in any of the events. So, how will Norman pitch this idea to the best players in the world? Let us find out.
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Greg Norman explains his pitch for the best players in the world
In a recent interview with GolfDigest, Greg Norman cleared all doubts regarding this new addition to the Asian Tour. Notably, he was also asked about how will he draw some of the best players in the world and what will his pitch to them be.
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“The players should keep their eyes open … to opportunities that allow [them] to do what you want to do as an independent contractor,” said Norman. Moreover, he also said that even the legendary golfer Seve Ballesteros wanted the growth of the sport globally.
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“Seve and I were staunch supporters of that, of growing the game of golf on a global basis. The tours should keep their eyes wide open because the Asian Tour will be there. And it’s not geographically confined to Asia. It’s going global with tournaments all over the world,” he added.
Meanwhile, PGA Tour previously had sent out a firm message to all its players. Unofficially but boldly, their message gave a clear indication, you are either with them or against them. But now, since Norman has made these events a part of the Asian Tour, it will be interesting to see whether they give players a release to play in the 2022 events or things take a turn for the worse.
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