ONE Championship and Prime Video have secured a multi-year agreement for Prime Video to broadcast 12 live ONE events annually. The list of events, which will be revealed at a later date, will be available exclusively on Prime Video in the United States and Canada.
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ONE Championship’s Chairman and CEO, Chatri Sityodtong is certain that the deal will be a win-win situation for both parties, given the Singapore-based organization’s unique production value and Prime Video’s unparalleled way of bringing live sporting events to the home of fans.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada.”
“As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization,” the lifelong martial artist said.
Amazon Prime is the new home of ONE Championship in the USA and Canada. Just announced.
Details:
* 5-year deal for US & Canada with Amazon Prime Video Sports.
* Minimum 12 annual events LIVE in US primetime.
* First event + full calendar to be announced soon.
— Ariel Helwani (@arielhelwani) April 27, 2022
He continued, “We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
ONE Championship has found its home in Amazon Prime
Amazon’s Vice President of Global Sports Video Marie Donoghue echoed a similar sentiment, describing ONE’s event as a perfect fit with the streaming platform’s ambitions.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings,” she stated.
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Donoghue added that ONE’s list of superstars, especially the crop of talented female warriors, is another reason this multi-year agreement will only translate to more success for both parties.
“In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions.”
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ONE, which was recently ranked as a top-five global sports property per Nielsen, is expected to treat fans to more historic martial arts spectacles in 2022.
Given its huge roster – with athletes from 80 different countries competing across MMA, Muay Thai, kickboxing, and submission grappling – the organization looks set to escalate to greater heights in the future.