The Olympic gold medalist started her career in 2021 with 100 m hurdles, which is her forte, and guess what? In her debut sub-13s, Russell was placed second at the SEC Championships. Since then, Masai Russell has been a reckoned force on the track. And if that wasn’t enough, in the same year, she finished sixth at the NCAA Division I Championships finals.

And, like any other parent, Russell’s parents have been her constant supporters, but her mother was the one who helped her understand the finances and especially the NIL deals. Now, let’s dive deep into the Masai Russell 2025 net worth since many of you might be wondering about her earnings.

What is Masai Russell’s net worth in 2025?

Being a well-known athlete and social media influencer with over 512K followers on Instagram, 764K on TikTok, and 59K subscribers on YouTube, she does have good earnings. But the net worth always remains a question, as it is not public. But on average, the Olympic gold medalist’s annual income might be around $200,000 or $300,000. She mainly earns through her track performance earnings in the form of prize money.

A significant turning point in Russell’s career was her triumph in the 100-meter hurdles at the 2024 Summer Olympics in Paris. Not to mention, as she won gold at the 2024 Paris Olympics, Masai received a total prize of $87,500 (KSH 11.2M) from the IOC and the US government. Ahead of this season, Russell will compete in the highly anticipated league, GST by Michael Johnson, and there she has a scope to earn big, starting from $100,000 to a minimum of $10,000. Keeping the prize money aside, athletes often earn through deals, endorsements, and contracts from big brands.

Masai Russell’s sponsorships and endorsements

Often Masai Russell’s got quite the lineup when it comes to sponsorships! The 24-year-old track and field champion started making waves early in her career. In 2022, she signed deals with brands like Gymshark. And if you rewind even further, she was part of WWE’s first-ever NIL program in December 2021, a move that set the stage for her future in brand partnerships.

In April 2024, she inked a deal with Nike, making it her biggest endorsement yet. Her college years? A masterclass in securing deals. She landed over 20 NIL partnerships with brands like Hulu, Walgreens, and Eastbay. It’s clear that sponsorships aren’t just a side gig for Russell—they’re a major part of her financial game plan.

With Nike as her primary sponsor, she’s not only getting financial backing but also expanding her personal brand. And thanks to her strong social media presence, these deals keep rolling in. Safe to say, Masai Russell knows how to turn her athletic success into serious business!