Juliette Whittaker’s performance in the Paris Olympics was not at all surprising for those who have been following her track and field journey. The 21-year-old first rose to prominence in 2022 after breaking the national high school record in the 800m distance. And while doing so, she also ended up winning the US U20 title in the 800m event.

There has been no doubt about the potential that she has shown, which the fans got to experience in Paris. And while her athletic career has barely started, the Stanford junior has already garnered popularity – not just in her country but also abroad. As such, the question arises: How has it impacted her financial situation? What exactly is the financial status of Juliette Whittaker? Let’s find out!

What is Juliette Whittaker’s net worth in 2025?

Still in college, one may think it isn’t exactly logical to talk about Whittaker’s finances, especially when the majority of her time is spent on academics and training for the collegiate meets. But the NIL (Name, Image, and Likeness) revolution of 2021 has turned that narrative on its head, hasn’t it? Thanks to that, she has had an outlet for revenue generation. As such, Juliette Whittaker’s estimated net worth right now can be said to be around the $100000 mark.

The majority of her net worth comes from the NIL deals she has signed. The basis of those deals is the popularity she has attained over the course of her track and field journey. Qualifying for the Paris Olympics and then going on to run a personal best 1:57.76 to qualify for the finals shows the talent and determination that Whittaker has. And the brands want to associate themselves with such progressive values.

This partnership brings with it financial perks where the brands pay a certain sum in exchange for endorsements. This endorsement can be promotional events and also paid engagements on social media. The latter especially leverage the fan following and thousands of followers that a famous athlete has for better engagement and reach.

Now that we’ve established how the process works, let’s see which brands have partnered with the Standard Runner.

Juliette Whittaker’s sponsorships and brand endorsements

The 2023 Pac-12 800m champion has already signed a few deals under the NIL framework. The most prominent is her deal with the footwear company On. It is a rather young brand that came into existence in 2010. However, the Swiss-based company has gained enough popularity in a short period. And the Stanford junior was enthusiastic to sign the deal in July 2023.

Taking to Instagram, Whittaker announced the partnership with ‘On’ while showing off the brand-new shoes she received from them. Her caption read: “Could not be happier to announce my NIL partnership with @on. incredibly grateful to have this opportunity of continuing to chase my dreams on and off the track as part of the ON family. 🤍”

This deal is quite significant for On as Juliette Whittaker became their first NCAA athlete to sign an NIL deal. And the 21-year-old has found another brand whose outlook resonates with the 800m runner. She has signed a deal with Nuun, a hydration supplement brand that manufactures electrolyte tablets and drink mixes, focusing on supporting the high performance of athletes.

Finding the right brand to endorse is something that most stars have struggled with. But thanks to NIL, the athletes can choose. The 3-time NCAA champion has the option to pick and choose the brands she wants to collaborate with. All thanks to NIL, Juliette Whittaker does have a say in the way her brand image is projected to the outside world.

Speaking to the Cardinal Times in March 2023, she said, “I came up with a list, with either companies that I have very similar values or my values aligned a lot with theirs… And then I reached out to a bunch through email and Instagram, just kind of like sharing a little about me, why I want to work with them and how my values align with theirs.”

This led her to collaborate with Wildwood Running, a non-profit organization focused on empowering young female distance runners. Whittaker shared on Instagram how Wildwood Running has tried to support female runners to give them confidence and promote the culture of prioritizing their own health and mental well-being. Notably, her sister, Isabella, is also a runner.

Juliette Whittaker’s endorsement portfolio continues to grow steadily. And for her, the sponsorships are more than just a channel of financial resources.