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If you’ve ever watched NBC’s coverage of indoor track during the Paris Olympics, you know one thing about Grant Holloway—he does not lose the 60m hurdles. Seriously, the guy hasn’t taken an L in over a decade. And guess what? He’s back at it this weekend (Feb. 22-23) at the USATF Indoor National Championships at the Ocean Breeze Athletic Complex in Staten Island. Sounds like a must-watch, right? Well… good luck watching it. As Holloway himself says, “I have the full package… personality… I know how to talk.” What he doesn’t have is control over USATF’s broadcast decisions. So, where can you watch?
Well, the meet will be broadcast nationally on NBC, and if you’ve cut the cord, you can stream it on Peacock or Fubo. Fubo TV provides new sign-ups with a free trial while their first month costs $59.99 as a temporary promotion. Also, watching Peacock requires viewers to consider whether they should pay for this service. According to Grant Holloway, his response to the answer is straightforward. The unsatisfactory broadcast delivery from USATF has triggered Holloway to ask viewers for specific actions.
Well, Grant Holloway took to X to voice his frustration, saying, “If you plan to watch the USATF Indoor Champs, consider waiting for it to be posted on Twitter or YouTube instead of paying for the PPV. It’s surprising that we can’t watch our own championships live, which is definitely an area that needs improvement.” He has a valid argument. People watching their national championship game should not be forced to navigate extensive barriers when they just want to see the action.
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The USATF Indoor Championships is one of the biggest meets of the season. It features some of the best athletes in the country! 12 Olympic and World Championship medalists, seven of whom have struck gold. We’re talking stars like Masai Russell, Christopher Bailey, Katie Moon, Vashti Cunningham, and more. And yet, instead of making this elite competition widely accessible, USATF has locked it behind a paywall, forcing fans to either shell out for a subscription or miss out entirely. But this isn’t just about one meet—it’s a much bigger issue.
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Track and field already struggles with mainstream visibility. Unlike other major sports that make it easy for fans to watch and engage, USATF’s decision to put a price tag on its national championship only makes it harder for casual viewers to tune in. How is the sport supposed to grow if even its biggest events are hidden behind a paywall? Holloway and plenty of fans are asking the same question. But this isn’t the first time he’s felt this way. Just last year, despite his dominance and Olympic success, Holloway felt so overlooked by USATF that he jokingly compared himself to a forgotten Toy Story character.
Grant Holloway wins gold but USATF hands him an invisible trophy
Grant Holloway isn’t just dominant in the 110m hurdles—he’s rewriting history. At 27, he holds the world indoor 60m hurdles record. Even he owns three consecutive world titles (Doha 2019, Eugene 2022, Budapest 2023), and has Olympic gold from Paris 2024. With more sub-13-second performances than anyone in history, he’s closing in on Aries Merritt’s world record of 12.80. Well, right now he is the second-fastest man in history in the 110-meter hurdles. On paper, Holloway should be a sponsorship dream—a charismatic, engaging, and record-breaking athlete. But in reality, he feels overlooked.
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After winning Olympic gold in Paris, Holloway vented his frustration: “The USATF doesn’t want my talent. I’m like the lost kid on Toy Story. I get thrown in a corner and I’m lost for six months.” Despite being one of the top five athletes in the sport, he believes he isn’t given the recognition or endorsement deals that others. And he’s not alone. Miltiadis Tentoglou and Nafi Thiam also struggle to get the same attention as sprinters like Noah Lyles or Sha’Carri Richardson. Even within Team USA, being an Olympic champion doesn’t guarantee the spotlight when you’re part of a stacked roster of medalists. The bigger issue?
Track and field has a visibility problem. Sprinting events like the 100m get worldwide attention, but hurdles? Not so much. Meanwhile, athletes from smaller nations—like Botswana’s Letsile Tebogo become national icons overnight, while American athletes often have to fight for recognition. Holloway knows the system won’t change on its own. “Instead of waiting for opportunities, you’ve got to go and make them for yourself,” he said. “If I waited for opportunities to come, I’d be waiting until the end of my career.” If USATF and the sport as a whole don’t start valuing their biggest stars, the real lost toy might just be track and field itself.
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Why does USATF keep hiding our champions like Grant Holloway behind paywalls? Time for change?
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Why does USATF keep hiding our champions like Grant Holloway behind paywalls? Time for change?
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