Remember when Sha’Carri Richardson was just known for blazing past finish lines? Well, forget that! Last December, the 100m world champion shocked fans by revealing her entrepreneurial ambitions with the launch of her luxurious hair brand, “Flow & Go Hair”! Have you seen her rocking those gorgeous styles herself?

The track sensation turned heads off the track, too, by proudly modeling her products on Instagram stories. She was seen looking stunning in a curly wig, she flaunted with her no makeup! Talk about being your own best cheerleader! While fans have been anxiously tapping their feet waiting for Richardson’s 2025 track debut, the 25-year-old speedster isn’t just sitting around. In December she launched her hair dreams, and she wasn’t done yet!

If you thought Sha’Carri Richardson was done surprising us after launching Flow & Go Hair last December? Think again! The track queen is back, not yet in track, but in fashion. Two days ago, Sha’Carri dropped a sneak peek into her next big move—a personal clothing line. Yep, she’s bringing her fire to the wardrobe. And in her Instagram story today, she shared the first drop from the SR Brand Collection One along with a link—shopshacarri.com—and honestly? It’s giving bold, stylish, and unapologetically Sha’Carri.

One tee shows a black-and-white portrait of her raising her fingers towards the sky, with bold red text giving it that statement feel. Another has a more emotional touch — a shot of Sha’Carri with her hand on her head. There’s also a cream-colored shirt that’s kind of artsy, with a collage and her full name in bright green. Then there’s a tee with her in full celebration mode, arms up, victory energy all over it. But the one that really hits hard? A black tee with just a hand stretched forward and the words, “I’m not back. I’m better.” 

Now that’s a message.  She even doubled down on that quote in a follow-up story that seems to be her brand line, too, reminding fans she’s not slowing down, but she’s leveling up. And with a reported net worth of $4 million, this latest addition to her empire, SR Brand, is only going to push her higher. And if her recent success with Nike is anything to go by, the Paris Olympics silver medalist can make it big.

Sha’Carri Richardson’s Unreleased ‘So Win’ Tee was sold out in hours after Christian Coleman’s surprise debut

So, picture this: Sha’Carri Richardson’s boyfriend, Christian Coleman, casually posts a video on his Insta story, wearing a slick black tee.

But this wasn’t just any t-shirt. Right there on the front? A bold image of Sha’Carri’s signature long nails gripping a gold medal, her Paris Olympics moment frozen in time. And just like that, fans lost it. Within hours, Nike’s website was buzzing. People weren’t just liking the look, but they were scrambling to buy it. The tee, which hadn’t even officially dropped yet, flew off the shelves in pre-orders. By the end of the day? Sold out. Yup, the $45 ‘So Win’ t-shirt was wiped clean from Nike’s online store. That’s what you call influence.

And let’s not forget—Sha’Carri has been the face of Nike’s track campaigns since her electric win at the 2023 World Championships in Budapest. Since then, it’s been commercial after commercial, including the mega ‘So Win’ Super Bowl ad (Nike’s first in 27 years!) where she starred alongside icons like Caitlin Clark and Alexia Putellas. Her presence is everywhere: on your screen, in your feed, and now, on your t-shirt.

Oh, and did we mention the numbers? Her extended Nike deal is reportedly worth around $20 million. And post-Paris, she’s shared screen space with none other than LeBron James.