Dalilah Muhammad Shoe Deal: Everything You Need to Know About the Spikes of Star Runner

Dalilah Muhammad isn’t just a name in track and field—she’s a force that redefines what’s possible on the track. From being atop an Olympic podium to breaking a 16-year-old record at the 2019 USA Outdoor Track and Field Championship, she has done it all, and her journey is proof of her determination to reach her goals with constant learning and self-improvement. But in a sport where every fraction of a second matters, the right gear can be just as crucial as talent. And for Muhammad, her spikes have played a key role in her dominance on the track.

Cutting-edge improvements in track shoe technology have completely changed the way athletes in the modern era have been pushing the boundaries. Muhammad, whose precision and power are very high, has been part of this evolution, sparking curiosity about the footwear fueling her success. What brand backs her speed? Has she always relied on the same partner? Let’s break down the timeline of her shoe game and what it means for one of the track’s greatest competitors.

Which brand does Dalilah Muhammad have a shoe deal with? All to know

When it comes to elite athletes, the right sponsorship can be a game-changer—both for performance and career longevity. For Dalilah Muhammad, one of the most decorated 400m hurdlers in history, her shoe deal is more than just a business partnership; it’s a crucial part of her success on the track. So, which shoe brand deal helped her with blistering speed and record-breaking performances? The answer is Nike. The brand has been Muhammad’s go-to since 2013, providing her with high-performance spikes designed to maximize speed, grip, and efficiency over the hurdles. But how and when did the Olympic medalist crack the deal?

Well, supported by her family, she signed a sponsorship deal with Nike and made her first world championship squad in 2013. Muhammad has made a respectable sum from racing participation and earnings since her gold medal at the 2016 Olympics, despite injuries sustained in 2014 and 2015. Moving on, Muhammad appeared alongside Serena Williams, Megan Rapinoe, and LeBron James in Nike’s 2017 equality commercial campaign. And she also joined Cheribundi’s Pit Crew, a group of athletes and wellness professionals who serve as brand ambassadors for the company’s natural health products. What does she have to say about the Nike deal?

While talking to Cheribundi, Dalilah Muhammad shared her memory: “I remember the first time I put on the Nike spikes, and I said to the Nike guy, ‘Wow, I can break the world record in these.’ And that’s literally how it played out. That was in 2020. They were coming out with new shoes, testing them, and having different models. And I broke it in 2021. So I think it’s great. I think technology should advance, and I’m happy that it has.” But has it always been Nike?

Has she been associated with any other brand? Know the timeline

Muhammad claims that she dabbled in as many sports as she could, such as swimming, dancing, basketball, and tennis. But her favorite sport was track and field. And there she is, reigning in the track world. But what about brand deals other than Nike? While Dalilah Muhammad is best known for her partnership with Nike, her journey through the world of track and field hasn’t always been tied to a single brand.

Like many elite athletes, she has explored different options over the years, adjusting to the ever-evolving landscape of shoe technology. Back in 2020, she signed a deal with Omega. Addressing the same, she took to her Instagram, writing, “So excited to announce my new partnership with @omega, the official time keeper. Thank you so much!! Can’t wait to rock my new pieces!!”

Moving on, Nike’s investment in high-performance footwear, including its lightweight spike plates and energy-returning designs, aligned perfectly with her goals. By the time she shattered the 400m hurdles world record in 2019, she was fully equipped with Nike’s top-tier track spikes, proving that the right gear can make all the difference when milliseconds define greatness.

Athletes like Muhammad are constantly testing and refining their choices to stay ahead of the competition. While she remains one of Nike’s standout athletes, her journey highlights how the right shoe deal isn’t just about endorsement—it’s about finding the perfect blend of comfort, support, and speed. Whether she continues with Nike or explores new partnerships in the future, one thing is certain: Muhammad’s legacy in track and field is built on both talent and the technology that fuels it.