Jordan Chiles has been making waves everywhere. From Olympic podiums to magazine covers—but her latest moment? Pure culture-shifting magic. She was part of Nike’s Super Bowl commercial, standing alongside the likes of Sha’Carri Richardson and A’ja Wilson. But what made it truly special wasn’t just the company she shared—it was the moment she created. A single move, a perfectly executed shape, and a reaction she never saw coming.

When Nike directed Chiles to form the logo with her body, she knew it would look good. What didn’t she know? Just how massive the response would be. The moment aired, and suddenly, social media was ablaze, fans were in awe, and Chiles had unknowingly crafted one of the most iconic sports visuals of the year. It wasn’t just about flexibility or skill. But the presence and, most importantly, the impact followed.

A tweet on X by Beyond The Records Podcast, launched by Noah Lyles, sent gymnastics and track fans into a frenzy. A video revealed a candid conversation between Lyles and Jordan Chiles, as he gushed over her jaw-dropping moment in Nike’s Super Bowl commercial. “I remember when I was watching the Super Bowl, and I saw this Nike ad. I see you making the Nike check in a pose, and I’m like, ‘Goodness gracious. She’s freaking doing it,’” Lyles told her, capturing what so many felt when they saw the ad for the first time.

Chiles, always humble yet confident, admitted that even she didn’t expect the final shot to be that iconic. “I did feel like a shero in that moment,” she confessed. “I didn’t think that I was going to be the ending to it, and making a whole Nike swoosh like that was not what I was thinking.” What started as a simple directive turned into something far bigger. “When they gave me the whole directive and everything, I was just like, ‘This is going to be dope. I can see it; I envision it now.’ Did I think it was going to be that dope? No.”

And that’s what makes the moment so powerful. It wasn’t just a cool pose. It was more of a statement. Gymnastics, often overlooked in mainstream sports culture outside of the Olympics, had just taken center stage in the biggest commercial slot of the year. The Nike Swoosh, a global symbol of athletic greatness, wasn’t just worn by an athlete this time. It was made by one. The clip of Chiles forming the logo with her body instantly went viral, proving once again that gymnastics isn’t just artistry but power, influence, and culture.

From Super Bowl spotlight to TIME’s Women of the Year

Jordan Chiles knew the Nike Super Bowl commercial would be special. Sitting inside the electrifying stadium, she was caught up in the game—until her phone started buzzing uncontrollably. “Buzz, buzz, buzz, buzz. And I was like, what is happening?” she later recalled in an interview with ESPN. It wasn’t until she looked up that she saw it. Her own image, closing out one of the most iconic ads of the year.

She wasn’t just another athlete in the campaign; she was the moment. Sharing the screen with powerhouse athletes like Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Sha’Carri Richardson, and Aryna Sabalenka, Chiles felt the impact firsthand. “It just melted my heart,” she said, realizing the significance of standing alongside such trailblazing women. “Having just that woman empowerment” made it even more meaningful. For years, gymnastics had struggled for mainstream recognition beyond the Olympics, and now, on the biggest advertising stage in the world, it had arrived.

The commercial didn’t just boost Nike’s brand. It elevated Chiles as a household name. And she felt every bit of that moment. “I felt so recognized in a tremendous way. It wasn’t just like, ‘Oh yeah, you’re a gymnast.’ It just felt like this big, you know, bubble of warm welcome of being like, ‘Okay, she’s that girl, she’s doing her thing.’” In a poetic twist, it was Nike. The brand named after the Greek goddess of victory had given her this crowning moment.

But her rise didn’t stop there. Just weeks later, Chiles was named one of TIME’s 2025 Women of the Year, joining an elite group that included Nicole Kidman, A’ja Wilson, and other global icons. Another childhood dream turned into reality. “Like, as a little kid, you always dream of doing a million things, but you never know what’s going to come true,” she reflected. But for Chiles, hard work had turned dreams into milestones. And if this past year has proven anything, it’s that Jordan Chiles isn’t just making history. She’s shaping the future.