The fans will judge you. They will doubt you. They will tell you that you can’t do it. But you have to do what you love. Jordan Chiles has also flipped the script in the most electrifying way possible. From an ad dubbed one of the best of the games to the moment that took everybody’s breath away, the reactions speak for themselves. But, concomitant with the hype, there is a story underneath that message that slaps the hardest possible. What is the world that Chiles just showed us?

Jordan Chiles posted four images on X and each one of them was better than the other. Electrifying moves in a black Nike leotard with pure confidence. It’s all about Chiles’ collaboration with Nike and its latest campaign, ‘SO Win.’ The caption says it all. It reads, “They’ll judge your every move. So make them question their judgment.” She also tagged Nike and Nike women.

Chiles is fire on the mat, but she also never shies away from giving such bold and inspirational statements. What could be a better way to address her Paris Olympics bronze medal controversy, right?

The Olympic gymnast made an appearance in an empowering Nike advertisement on February 9, 2025, during the Super Bowl. She is the only one from the gymnastics field who is promoting the Nike women’s anthem. Other fellow athletes are Caitlin Clark, Sha’Carri Richardson, and Aryna Sabalenka. It is Nike’s first Super Bowl commercial in 27 years.

What exactly does the campaign exactly address? As powerful, self-assured female athletes in fiercely competitive sports, women athletes have drawn harsh criticism despite their achievements. With Nike’s ‘So Win’ Super Bowl LIX commercial, which features top female athletes, Nike is tackling these unfair practices.

As the company commemorates the 40th anniversary of Air Jordan, the campaign boldly returns to activism while reaffirming Nike’s dedication to helping female athletes. Nike makes basketball shoes and clothing under the Air Jordan brand. Fans are rallying for Jordan Chiles.

‘Jaw dropped’: Fans are in awe of Jordan Chiles in Nike’s ad.

The moment Nike’s ‘So Win’ commercial dropped, fans were left speechless. Jordan Chiles didn’t just star in an ad—she made a statement. Fans didn’t hold back and poured in their love for Chiles. One fan wrote, “I love the shot they take here, man, she was robbed of her medal,” reigniting the debate that never really died.

Jordan’s coach challenged the score after she had placed fifth in the individual floor routine, moving her up to third place. Jordan, however, filed a formal appeal with the Federal Supreme Court of Switzerland in September to overturn the judgment of the IOC that said that the appeal was made four seconds late.

And it wasn’t just another sports ad. It was the ad. “Best commercial of the game!!” one fandom commented. The energy, the message, the pure fire—it all hit differently. “This is the most badass ad I’ve EVER seen!!! Incredible,” another fan wrote, summing up what everyone felt. A piece of advertising that is not only promoting a product, i.e., a kind of shoe but also challenging the whole story.

But the moment that sent chills? The reaction from a Romanian fan: “As a Romanian, I will say it again: You deserved that medal.” A statement carrying weight, history, and a hint of justice long overdue. Every Jordan Chiles fan wanted to get the Paris Olympics medal, but rules were to be followed, which left Chiles mentally tired.

“Jaw DROPPED for that commercial. You are that girl 👏🏽,” a final mic drop from the fans who know exactly what she just did. Jordan Chiles didn’t just become the face of the campaign—she proved a point. When the world doubts you, redefine the game and make them watch.