In 2017, rap Icon Jay-Z released an album called 4:44. The album mostly talks about generational wealth, and the lyrical genius of the album still echoes in the minds of people even today. In one particular song in that alum, called ‘The Story of O.J.’. The rapper talks about investments and credit through his financial lyrics, teaching people the importance of building generational wealth. And it seems like Colorado Buffaloes Coach Deion Sanders is living up to the words spoken by Jay-Z on his album. 

Deion Sanders has been successful both as a coach as well as a player in the NFL, earning millions throughout his lifetime. And at the same time, it seems that he is also making sure that his kids are also set for their life in terms of wealth with his various business endorsements and decisions.

The whole family of Deion Sanders appears in the latest KFC commercial 

The last song from Jay-Z’s 4:44 album had these lyrics, “Generational wealth, that’s the key.” And it seems like Coach Prime resonates with this, as he appeared in the latest KFC campaign along with all three of his sons, Shedeur, Shilo, and Deion Sanders Jr. 

In a post shared by Coach Prime on Instagram, we see the Sanders family get together to promote the brand’s latest addition, the Ultimate BBQ Chicken Sandwich. The video shows the Sanders boys enjoying the meal with their dad, while they go on to give their positive reviews on the new product. With Deion Sanders making his way to the advertisement with his sons, one can be sure that they all signed a deal with the food conglomerate to become the faces of their latest campaign. 

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And even fans took notice of the move made by Coach Prime for his family, as they took to the comments section to heap praise on the 55-year-old.

Fans rejoice in the Sanders family’s business decisions

Fans took the post to share their perspective on Deion Sanders keeping the wealth in the family with these family endorsements.

One fan commented, “Building generational wealth. Love it”

Another fan said, “Prime put the whole family on 💯💯💯💯”

This fan said, “Man, those Sanders boys are getting it! I love the movement.”

Another fan commented, “Sanders family standing on business, it looks good, tastes good🔥🔥🔥”

This fan said “Getting the bag💰”

If there is one thing that is sure for Deion Sanders amidst his health scare and the Colorado scene, it is that his family is set for life financially, and does not worry about having to go broke any day.

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