In the realm of college football, clashes between coaches are not uncommon. However, what unfolds when former NFL legend Deion Sanders, Jay Norvell, a set of sunglasses, and a national audience become part of the equation?

It ignites the saga we now refer to as the ‘Sunglasses & Hat’ drama, with none other than “Coach Prime” Deion Sanders at the center of it all. Buckle up and read on to uncover how this controversy unfolded on The Rich Eisen Show.

Prime’s hilarious clapback

Rivalries in sports often intensify off the field, especially when coaches engage in some friendly (or not-so-friendly) banter. This week, Colorado State’s head coach Jay Norvell seemingly fired the first shot at Deion Sanders and his choice of accessory during media engagements. Sanders, ever the entertainer, didn’t hold back during his appearance on the Rich Eisen show. In a cheeky move, he distributed Prime 21 sunglasses from Blenders to both his team and to the hosts of “First Take” and “The Pat McAfee Show.”

During his interaction with Rich Eisen, when probed about the strategy behind his move, Deion quipped, “I wish I was that calculating… It just happened, and then I went above and beyond… It just happens to fall in our lap at the perfect time.” A light-hearted reaction to a shade thrown his way.

Shady remarks and Sanders’ signature response

In the lead up to their impending clash, Jay Norvell, perhaps trying to add some pre-game theatrics, commented on Sanders’ penchant for donning hats and shades during media interviews, stating, “When I talk to grown-ups, I take my hat and glasses off.” To which Sanders retorted, “Now it’s personal.”

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But Deion Sanders, being the spectacle that he is, didn’t just verbally respond. In an iconic move, he handed out sunglasses to every player on the Colorado Buffaloes team. Addressing his team, Sanders confidently remarked, “Don’t realize that we won’t just kick their butts because it’s personal. It’s going to be business, but it’s also going to be pleasure.“

The world of sports is never short of drama, and as we gear up for this weekend’s showdown, one thing is for sure: the football field isn’t the only battleground these coaches are conquering. Deion Sanders, with his unparalleled charisma and knack for turning a slight into a spectacle, has once again proved that when it comes to handling shade, he knows how to turn it into a primetime show.

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