Colorado Buffaloes, led by Deion Sanders, are now moving to the Big 12! They were a part of the conference since its inception in the 90s and stayed until 2010. Over a decade after their move to the Pac-12, the team has mere formalities left to fill and go off to the 2024-25 athletic season, playing for an entirely different conference. Since Coach Prime’s takeover of Colorado, there was no shortage of speculations about the team’s new big step, especially since their current conference was failing to meet ends meet.
In order to find stability and also become a fierce adversary, the CU decided the move to the Big 12, which was approved by voting last Wednesday. However, behind the scenes, there were numerous factors at play.
Deion Sanders’ current conference faces significant challenges
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Over the years, Pac-12 has transformed into a completely different conference, facing unsolvable difficulties. Major teams, like UCC Trojans and UCLA Bruins, have already left the conference amidst their media rights issue. It was reported that a $300 million revised contract was needed for the conference in order to maintain its footing. It was further reported that there was a lack of interested parties to invest in a failing conference, with teams that were already looking for an out.
Former QB of the Buffaloes, now an esteemed FOX color commentator, Joel Klatt recently took to his show to explain the situation in depth. He labeled his former team’s move as “a business decision”, and also a “shifting business model”. Klatt also added that audiences now want quality content more than quantity, which was different from a decade ago. He further added how the Big 10 and SEC have amassed massive audiences over the years, while other conferences struggled to score media rights.
The comparison between Pac-12 and other conferences like the Big 10 and SEC shows a big difference. So it’s no surprise that a massive change was much needed as they compete for the top spot.
Even the Big 12 falls short when compared to the top dogs
The former QB also showcased how the top-watched games in Big 10 and SEC had millions of viewers, like Michigan State Ohio with 17 million, and Tennessee Alabama with 13 million comparison, Big 12 and Pac-12 games only got 3-5 million viewers for their biggest matches, paling in comparison. Klatt then compared the whole revenue chart to a pie and explained how it’s being gobbled up by the big audience holders, such as NFL, SEC, and Big 10.
Therefore, networks are willing to only invest in money-bringing conferences, leaving Pac-12 out of the question. He further added that Americans are now less dependent on traditional cable, which has gone down from 120 to 60 million over the years, causing a huge uplift in viewership as audiences now crave quality content.
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Big 12 has not only added the CU but also four other new members, being BYU Cougars, Cincinnati Bearcats, Houston Cougars, and UCF Knights. It’s set to take on the Big 10 and SEC with the audience finally getting into the spirit of the game, with the massive changes last year. They even scored a massive $2.3 billion media rights deal with FOX and ESPN.
Since last summer, rumors aired that the “Four Corners” school – Arizona, Arizona State, Utah, and Colorado might consider leaving the Pac-12. Coming back to Deion Sanders’ team move, Colorado Buffaloes have become the first one to make it more than just a rumor. Now, this calls for big offers for Prime Time’s team!
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What are your takes on the situation? Do you think Prime’s team will thrive in the Big 12? Let us know in the comments below!
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