It’s a common notion that some of the biggest stars in the USA are footballers. But a recent report has quashed the presumption, as Taylor Swift alongside, Rihanna and Kim Kardashian have outdone the pro ballers including Tom Brady. With Swift’s latest update about her new album, she has been making waves on social media. While Rihanna and her off-stage ventures in her clothing brand have taken off well. This has especially been the case after her performance in the NFL super bowl earlier this year.
Kim on the other hand continues to stake her claim in the news after the rumors that have surfaced following the billionaires party. With allegedly cozying up to one of the best QBs in the history of the NFL. Kim alongside her fellow superstars has taken the search list by storm.
A ‘Glimpse’ into the most searched list
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Glimpse has been releasing reports of the most searched individuals on the internet for the past three years. And in the latest iteration of the reports that have been released, Musicians and Super models have left the Pro ballers in the dust behind them. As they rank among the top 30 most searched individual list in 2023.
Taylor Swift is at 2nd place with 10,672,000 searches so far this year, sitting behind the soccer sensation, a certain Lionel Messi. Meanwhile, her fellow musical superstar, Rihanna is 25th on the list with 1,285,000 searches to her name this year. Finally, Kim may not be a musical sensation, but she rarely fails to stay off the news, and her search numbers acts as evidence. Kim K has accumulated 1,023,000 searches so far this year, sitting at 35th on the list.
While the American superstars continue to take the internet by storm. Footballer such as Patrick Mahomes, the winner of the latest Super Bowl finds himself with a search number of 156,000, good enough for 132nd on the list. Meanwhile former couple Tom Brady & Gisele Bundchen failed to make the list. Despite Brady being the most searched individual back in Feb’23. With all the latest developments surrounding Brady, his ex wife and Mahomes, the numbers may swing in their favor, but not my a landslide.
Tom Brady & Mahomes on the cool side of the newsroom
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Tom Brady and Gisele Bundchen sprung up in the news recently, because of their failed investment. Their stake in FTX has seen them lose almost $48 million between them (30 for Brady & 18 for Gisele). To add to their losses, they have been named as defendants in a class action lawsuit. This is after the endorsement by Brady and Co saw many customers incur losses.
While the former Patriots QB is set to tackle the news of a potential trip to the courtroom. The Chiefs QB will be hoping that his upcoming Netflix documentary starts to gain traction sooner rather than later. As the view count for the trailer still sits at less than a million despite being released 3 weeks ago.
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Whether the tide is changing for pro-ballers in terms of their popularity, it is too early to call. But the American demographic is diversifying their interests beyond football and NFL and the latest reports indicate that as well.
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