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USA Today via Reuters

USA Today via Reuters

“Let the shenanigans begin.” Even though there are many social media campaigns held by the Chiefs previously, this new tradition is a lot more fun. Patrick Mahomes’ 26-year-old teammate Justin Reid has brought the Kansas City Chiefs’ tradition to a whole new level.

The Kansas City Chiefs may begin a new annual tradition, potentially establishing a yearly camp tradition for the team. Recently, a playful and lighthearted trend emerged among some of the biggest names in the National Football League.

Press Conferences can be fun too with the Kansas City Chiefs and Patrick Mahomes

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Press conferences are no laughing matter. However, if the Kansas City Chiefs decide to make them fun, then they can surely be.

During their press conferences, the athletes were given a challenge to include a random word in their responses. As a result, this added an element of amusement and unpredictability to the typically serious and straightforward proceedings.

The participants of these press conferences included Patrick Mahomes’s teammate Justin Reid and other stars like Jerick McKinnon, Trey Smith, Creed Humphrey, and George Karlaftis.

These talented NFL players successfully sneaked in their given words. Justin Reid had the task of incorporating the name “Keanu Reeves” into the project. It gets even more entertaining. McKinnon, Smith, Humphrey and Karlaftis were assigned words such as “shenanigans,” “corndog,” “tomfoolery,” and “mamma mia, “ . Normally, it can be quite challenging to think right on the spot to use these words. Nevertheless, these players managed to nail it.

These NFL social media campaigns have made the sports industry even more fun. The NFL has implemented various social media campaigns to engage with fans and promote its brand.

These campaigns now have a life of their own

The NFL teams have been engaging with their fans, promoting their bands, and increasing their reach further through social media a lot. Over the course of time, these campaigns have not only turned out to be a good promotional strategy, but also a source of entertainment.

via Imago

Especially during the pandemic, the National Football League had implemented many social media campaign strategies. The teams started working on various formats like Instagram live sessions, Twitter spaces, TikTok, etc. Fans had access to exclusive player info despite not being there in person. It’s all thanks to their social media campaigns.

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The advertisers have surely learned the importance of interacting and engaging with the fans. Simultaneously, the league has begun promoting youth-centered and community driven campaigns. This helps them connect with a broader demographic. The Philadelphia Eagles had generated the most social media value among NFL teams in one of the seasons.

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Thus, the campaigns have not only gotten more popular but also more fun at the same time. Their social media contents and handles have eventually become the voice of the league. Making press conferences a fun event is another creative way to engage with the fans. What do you think?

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