In the realm of sports, some teams face more challenges than others, and unfortunately for the Washington Commanders, nothing seems to be going right at the moment. The team finds itself caught in a whirlwind of setbacks and controversies, with their latest hurdle being the denial of their trademark application for the name “Commanders”.
This unexpected blow has thrown the team into a difficult position, compelling them to reconsider their branding and confront an uncertain future. Let’s delve into the story and unfold the chapters.
Washington Commandars trademark application issue
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Recently, their trademark application for the name “Commanders” was denied by the United States Patent and Trademark Office (USPTO). This setback has left the team in a difficult position, forcing them to reconsider their branding.
The denial of the trademark application came as a result of another pending application for the name “Washington Space Commanders” filed by Martin McCaulay, a resident of the D.C. area. McCaulay’s application has created a roadblock for the Commanders, leaving them with two options, first, they can either negotiate with McCaulay to acquire the rights to the name, or second, they can choose an entirely new name for their team.
BREAKING: The #Commanders had their trademark application denied due to another person already having pending applications for the name/a current one already existing.
Therefore, they might have to change their team name again if they can not work out a deal, per…
— MLFootball (@_MLFootball) May 24, 2023
If the Commanders fail to reach an agreement with McCaulay, they will be forced to change their name for the second time in just three years. This is undoubtedly a frustrating situation for the team, as they had hoped to establish a strong and recognizable brand with the name “Commanders.” However, it seems that fate has dealt them a challenging hand.
The Commanders’ trademark application denial serves as a sobering reminder of the obstacles they face. The team must now consider their options carefully and explore all possible avenues to secure a new name or negotiate with McCaulay for the rights to “Washington Space Commanders.”
Fans reaction
The recent denial of the Washington Commanders’ trademark application for the name “Commanders” has sparked a flurry of reactions from fans, who have taken to social media to voice their opinions on the team’s predicament. Here’s a glimpse of what fans are saying:
One fan suggested the name “Washington Sentinels,” perhaps drawing inspiration from the fictional NFL team in the movie “The Replacements.” It seems they have a creative vision for the team’s new identity.
Washington Sentinels
— CJ (@CJ07370) May 24, 2023
In an interesting twist, another fan proposed that the Commanders should represent the representatives of the people and adopt the name “Red Coats.”
At this point they need to represent the representatives of the people and change their name to Red Coats
— Rockula (@ingram_kris) May 24, 2023
One more fan seems to favor continuity, suggesting that the team simply stick with the temporary name they adopted after retiring the controversial “Washington Redskins” moniker.
Bring back the Redskins!!!!
— Dylan Rockford (@Rockk24) May 24, 2023
One fan expressed their fondness for the name “Washington Football Team,” highlighting its historical resonance akin to other longstanding franchises like the Packers or Browns.
Honest the Football Team wasn't bad at all… 🤷♂️ Kinda felt historic like the Packers or browns
— Greg Lavey (@Greg_Lavey) May 24, 2023
Another fan vented their frustrations with the Commanders’ front office, and said, “Bruh what is wrong with their front office. This stuff is remedial at this point.”
Bruh what is wrong with their front office. This stuff is remedial at this point.
— Preps.com (@prepsdotcom) May 24, 2023
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A fan openly expressed their preference for the ” Washington Football Team” name, appreciating its simplicity.
Leave it as The Washington Football Team
— Captain Mike Dzikowski (@MikeDzikowski) May 24, 2023
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As the Commanders contemplate their next move, the fans have made their voices heard. With diverse suggestions ranging from historical references to creative alternatives, it’s clear that the fan base is invested in the team’s future. The decision-makers will need to take into account the passion and expectations of their loyal supporters as they navigate this critical juncture.
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