NFL Teams up With $7.46 Billion Giant 17 Days Prior to 2023 Kickoff for Superfan Memorabilia Collaboration

Mattel, a toy company with a net worth of $7.46B as of August 2023, has teamed up with the NFL, the most valuable sports league in the world with an estimated worth of more than $91 billion. The 2023 NFL Season is about to start, and Mattel is celebrating with a new and special collectible.

Mattel’s Fisher-Price brand has created 32 new Little People Collector sets inspired by all of the NFL teams. Each set features four figures, including two players and two superfans dressed in team-inspired gear. The figures are designed to make game day more fun and exciting for fans of all ages.

NFL fan’s own custom Little People figures

These sets are essential sports collectibles that honor every team, its fans, and players, showcasing the greatness of the sport. Fans can buy them exclusively on the Mattel Creations website. But that’s not all. Mattel is also offering a chance for fantasy football league players to have their images turned into Little People figures. From August 21 until September 7, NFL lovers can enter a contest on the Mattel Creations website to have their fantasy football league immortalized as a Little People superfan set. Up to 12 members of the winning league will be depicted with a personalized jersey and a custom collector’s box.

Mattel enhanced its toy offerings by introducing football-themed elements to two other lines. Uno launched a fresh edition with NFL team colors and graphics, while American Girl offers NFL cheer outfits, fan attire, and doll-sized tees. Mattel has something for everyone who loves football and toys.

The NFL is coming with YouTube

In 2023, the NFL, a popular huge football league, is worth more than $91 billion, thanks to its 32 teams. According to reports, they earn most of their money from media deals and sponsorships, making over $16 billion in 2018. They’ve joined forces with YouTube, a big online video platform, in a major deal. This year, YouTube’s TV and Primetime Channels subscribers can get NFL Sunday Ticket.

READ MORE – When Does the 2023-24 NFL Season Start?

This means fans can watch games not usually shown in their area every Sunday, including the RedZone channel that covers scoring moments. Prices range from $249 to $489, depending on the package and when it’s bought. Per sources, YouTube will pay a huge $2 billion per year for this exclusive deal and streaming rights. This is a long-term partnership, and YouTube is creating special features for football fans. It’s a win for both sides: NFL reaches more fans, and YouTube gets an edge in streaming.

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