Sports stars are known for their on-field heroics and off-field shenanigans. But a crucial dimension behind many successful professional athletes is their off-field investment in business ventures. From Tom Brady’s stint with FTX crypto to Shaquille ‘O Neal’s many business ventures, we’ve heard of athletes off-court success time and time again. The latest to join the ship is Travis Kelce.

The worlds of sports and business continue to intersect as more and more athletes venture into entrepreneurship. Travis Kelce, the Kansas City Chiefs TE, has been making waves in the business world with his various ventures. Kelce teamed up with New York Yankees star Aaron Judge to promote their partnership venture, which earned nearly $29,000,000 over the course of 2022. 

Travis Kelce and Aaron Judge join hands to promote a multimillion venture

Kelce and Judge are ready to turn things up to the next level. The duo teamed up to promote their partnership for the energy drink, ‘A SHOC Energy’. The energy drink raised a whopping $29 million in a Series B funding round. The investment group includes several current and former professional athletes, including legends like Michael Strahan as well. 

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The energy drink is originally a venture by Keurig Dr Pepper, its national distributor. The energy drink market is a highly competitive one, but with Kelce and Judge as its ambassadors, ‘A SHOC Energy’ is poised to make a significant impact. The promotion gig between the superstar athlete duo comes just in time for MLB season to kick off. 

Travis Kelce’s growing business world 

Kelce has been quite active in the business world, with ‘A SHOC Energy’ being just one of his many ventures. The 2-time Super Bowl Champion recently also announced his partnership with Casa Azul Tequailla Soda. He also has his own clothing line and has invested in a CBD company. The Pro Bowler seemingly keeps adding to his list of ventures with every passing week. 

In an age where athletes are becoming more and more involved in business ventures, Kelce is a shining example of how it can be done successfully. His partnership with Judge on A SHOC Energy is just the latest example of his business acumen. With their combined star power the brand is poised for success.

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