Home/NBA

via Imago

via Imago

Russell Wilson‘s new partnership has been generating headlines since its inception. With the NFL season rapidly approaching, Denver Broncos fans are brimming with anticipation for what lies ahead this year with the dynamic duo of Russell Wilson and Sean Payton. In the previous season, the Broncos’ quarterback missed two games due to injury and struggled to make a significant impact in the league.

Notably, Payton boasts a Super Bowl victory with the New Orleans Saints and has led them to nine playoff appearances. Therefore, the arrival of Sean Payton this season in the Broncos has sparked hope among Orange Crush fans that the 59-year-old coach can bring his winning expertise to their cherished team. Apart from this, there is something else that is grabbing the attention of the Bronco Nation: a massive deal that connects the NFL to the NBA legend, Michael Jordan.

Sean Payton is stepping up in style!

ADVERTISEMENT

Article continues below this ad

Sean Payton’s shoe deal as the Denver Broncos head coach is certain to spark envy among his new players. Signing with Michael Jordan’s lucrative $10 billion Jordan Brand in 2020, Payton bagged the distinction of being the first NFL coach to join the brand. Sporting Jordan shoes during Bronco practices and around the team facility has become a regular practice for him. Notably, he often opts for models that are unavailable for retail purchases.

USA Today via Reuters

This upcoming season, Payton will don a pair of Jordan shoes reflecting Denver’s team colors. Though not a signature model, these shoes won’t grace store shelves either. According to various sources, Payton has playfully showcased his exclusive access, remarking, “You haven’t seen these in stores yet.” Having transitioned from being a FOX Sports analyst to Denver’s head coach in January, the sneaker lover head coach’s daily displays of new footwear continue to be a common sight in the camps.

Read more: Aaron Rodgers Channels His Inner Sean Payton as Jets Suffer Happy Headache, Amidst 54-Year-Old Title Drought

Interestingly, the Broncos head coach’s sneaker collection holds a captivating past story.

Payton’s interesting journey into the Jordan Brand

ADVERTISEMENT

Article continues below this ad

Sean Payton’s connection with Michael Jordan kicked off in 2020, ignited by the basketball legend himself. Payton’s consistent choice of wearing Jordan shoes on the sidelines caught Jordan’s attention, leading to a personal invitation to Jordan’s private Florida golf course.

via Imago

After their meeting, a sponsorship agreement between the two was swiftly established, and the new Broncos HC became the first NFL head coach to join hands with the legend. Moreover, the Denver Broncos coach shared that he possesses a vast collection of Jordans’, reserving special affection for the Jordan 11s.

ADVERTISEMENT

Article continues below this ad

With Payton’s introduction to his new team edging closer, he eagerly anticipates wowing his players with his distinctive sneaker style.

Watch this story: Chief’s Patrick Mahomes Secures Top Spot in Player Vote, Claims No. 1 position in top 100 Rankings