Tom Brady Takes Over NASCAR Broadcast Showcasing That Even His Pre-Season Presence Can Flip TV Ratings Around

Tom Brady and Tampa Bay Buccaneers are winning more audiences, as per the decision by WESH. The NBC affiliate, which has long ties to Daytona Beach, choose to skip Saturday night’s Coke Zero Sugar 400. The reason? To broadcast an NFL tie. As a result, they will broadcast the preseason game between the Bucs and Indianapolis Colts.

What is the pull factor that has attracted the WESH to telecast the NFL tie? The reason for such a shift is a large attraction the audience is pulling towards the greatest obsession of America – the NFL. Every year, the hype and drama surrounding the league go to a whole new level, as the season reaches its beginning. 

Tom Brady attracts fans, winning hearts

The factor that worked in favor of this pre-season match is the wide fan following shared by NFL legend Tom Brady. The 45-year-old is one of the most likable and talented players in the league’s history. He has earned the tag of a legend through his game performances. 

As Brady is nearing the end of his career, fans are eager to catch more action. Hence, there is a better rating for the Bucs matches compared to the other NFL teams. 

NFL rating is in expert hands, this year too

As the new season of the NFL kick starts on September 11, there are talks going on surrounding the league and its marketing. Most of the key stars are active this year. Thus, all the pre-season hype has been already generated. In short, an exciting and enticing tie-up is set. Meanwhile, there are high chances it could yield more revenue for the broadcasters.

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According to analytics shared by Sports Media Watch, the NFL playoffs draw gathered an average of 7 million views per match last year. The broadcast deals, which go above $100 million, could become even more profitable by the time this season reaches the playoffs. But importantly, it is the quality and gravity of the event that could drive the fans closer. As a result, top stars like Tom Brady definitely will have a bigger role in the viewership records this year. 

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