For every father, his daughter holds a special place in his life. So is the case with Billionaire Dallas Cowboys owner, Jerry Jones. The 79-year-old cherishes his daughter, Charlotte Jones Anderson. She is one of the most powerful and influential women in the NFL. Additionally, she is also the Chief Brand Officer of the Dallas Cowboys.
Over the years, as Charlotte’s influence in the industry grows, she is becoming one of the leading women in the league. Jones’ daughter serves as the Executive Vice President of the Cowboys as well. Therefore, involved in major decisions regarding trade and player set-ups.
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As the head of branding, she is responsible for maintaining the franchise value and brand. Anderson’s marketing acumen has improved the Cowboys’ brand and helped it reach the masses all over the country. Moreover, she embraces the challenges of being a female in a sport dominated by men. Jones’s daughter made her way up to the top through hard work and determination for her franchise.
Incidentally, she was the architect who helped in bringing the Super Bowl XLV to North Texas in 2011. In the history of Super Bowls, this was the first time that the fight for the Lombardi trophy came to the Dallas Fort-Worth area.
Jerry Jones is making the Cowboys successful with the help of his daughter, Charlotte Jones Anderson
Charlotte Jones Anderson is driving the plan for a new $1 billion headquarters and practice facility in Frisco. Anderson is also the mind behind the AT&T stadium in Arlington, Texas. In addition, workers at the Frisco facility do not know her as Jerry Jones’ daughter. They call her ‘the one who makes the decisions.’ This is enough for people to understand the kind of influence and power she has.
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Anderson says that her father never saw gender indifference. according to NBC, “My father never saw the gender difference.” Charlotte adds, “He was always quick to be inclusive in any discussion, in any decision.” She became the first female National Advisory Board Chair for the Salvation Army. It is a charity Charlotte and the Cowboys have supported for 15 years.
On being asked if she would run the Cowboys in the future, Charlotte says that it’s a family business. Everyone is involved, and she hopes that her kids are going to come in as well. At last, there is no debate in the NFL that she is not the most influential figure in the league, and she proves it every time.
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