Months After Tom Brady?s Startup Lays Off One-Third of Its Workforce, Another Big Blow Hits TB12?s Business Plans

During the Celtics’ playoff run, Tom Brady surprised Jayson Tatum with a personalized gift, an autographed Patriots jersey. Despite no longer being in New England, Brady supports Boston athletes. With all his love for the city, there is still something that is not making the legend happy. Layoffs have affected Brady’s NFT startup Autograph, reducing its workforce by nearly a third. And one more store is now going down.

The closure of Tom Brady’s center in Boston has left many puzzled. Speculations arise as to whether it was connected to Brady’s departure from the Patriots or his involvement in a bankrupt cryptocurrency venture. However, the true reason behind the closure remains a mystery.

TB12 Boston Center closes after 3.5 Years

TB12 Boston, a fitness center founded by Tom Brady, has closed after being open for over three and a half years. Signs have been removed, and the location is no longer listed on the TB12 website. The Boston center offered one-on-one training and had two floors, a smoothie bar, and a retail shop.

TB12 was founded by Brady and his body coach, Alex Guerrero, and followed the “TB12 Method” for peak performance. Brady had two flagship locations in Foxborough and Tampa, along with several partnership locations.

?Everything that we do at TB12 is inspired by Tom and how he lives his life,? In a 2019 interview with the Globe, John Burns, the former CEO of TB12, was quoted as saying. ?how he prepares and gets himself ready to perform every day in football, but then, I think, also importantly, how he focuses on his recovery, so he can get back and do it again the next day.?

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It is worth noting that Tom Brady has a YouTube channel called ‘TB12 Sports’ that hasn’t had any new videos in the past four months.

Reasons remain unclear

TB12, Tom Brady’s fitness venture promoting healthy habits, closed a location without explanation, per WCVB Channel 5. The closure may be linked to Brady’s departure from the New England Patriots to play for the Tampa Bay Buccaneers in Florida. The TB12 website highlights flagship locations in Foxborough and Tampa, suggesting equal attention to both markets.

The Boston location membership fee on the TB12 website is $200 per year. The closure of Tom Brady’s apparel brand may have been influenced by his retirement and involvement in a bankrupt cryptocurrency venture, but the true reason is unknown.

Tom Brady has endorsement deals with various brands, including Aston Martin, Christopher Cloos, FTX, Molecule Mattresses, Hertz, Subway, IWC Schaffhausen, Under Armour, Madden NFL, UGG, T-Mobile, and Wheels Up, according to reports by SportsCasting.

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