The Los Angeles Chargers’ social media team has found a new way of engaging with their audience on YouTube. General manager Tom Telesco breaks down the scenes from the 2014 movie ‘Draft Day’ in a newly released video.
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Telesco uses his years-long expertise in football to break down scenes and analyze them based on the real NFL drafts he has been part of.
What is Draft Day about?
It is a 2014 film about a team (Cleveland Browns) in the period of the Draft Day. The team gains the number one draft pick in the upcoming National Football League draft via trade and what to do after it.
The Draft Day cast included Sam Elliot, Jennifer Garner, and Chadwick Boseman, among others.
There are reports that Vontae Mack, the Draft Day character played by Chadwick Boseman, was based on Ray Lewis. Ray Lewis played for 17 years in the NFL player.
Tom analyzed the film based on real-life drafts and found quite a few gaps in the film’s portrayal of the draft. He mentioned the technicalities involved in actual drafts and called some aspects of the film “bizarre”.
A new way to engage fans by the Los Angeles Chargers?
A movie analysis provides new fans with the information needed to understand the sport better. This is true, as the NFL has large teams dedicated to analyzing large and complex data.
The GM doing such an analysis instead of a player, allows for more interaction between the management and fans, building a stronger bond with the team rather than just the players.
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The impact of the initiative showed in the comments of the video, where Telesco genuinely impressed the viewers. Comments were mostly positive. The Movie has given fans an insight on how players are scouted and how teams negotiate trades. That’s the type of stuff that makes fans more involved in the sport. Fans need more behind-the-scenes action movies of the beautiful game.
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