Cincinnati Bengals‘ quarterback Joe Burrow has teamed up with an NFL legend for a noble cause. The Pro Bowler QB recently entered a multi-year agreement in 2022 with the $2.1 billion behemoth, Guinness, focusing on the betterment of the community. Additionally, the Guinea Give Back program aims to encourage Americans to pledge over one million service hours to bolster local communities.

Burrow’s esteemed collaborator is none other than Joe Montana, the 4x Super Bowl champ, who has also been associated with the brand for approximately four years. The dynamic duo recently unveiled their first brief commercial, creating ripples across the entire sports industry.

Joe Burrow aims to tackle food insecurity!

The Bengals’ star QB has consistently voiced his commitment to addressing poverty and food security, notably highlighted in his 2019 Heisman Trophy acceptance speech. His personal non-profit, the ‘Joe Burrow Foundation,’ mirrors this mission. Burrow expresses profound gratitude for collaborating with Guinness and the 4x SB champ, viewing it as a springboard for future endeavors.

The duo, affectionately dubbed ‘Joe Cools,’ recently delighted fans by sharing a brief commercial video on Instagram. Opening with Burrow in a locker room, sporting a number 0 jersey, Montana enters with a football in hand, playfully inquiring about the young QB’s fondness for zero. As Burrow exudes enthusiasm, Montana contemplates donning a similar jersey number. The video concludes with the former NFL QB querying Burrow’s switch from 9 to 0, to which Burrow quips, ‘The future is zero, Joe.‘ The video’s caption discloses that all proceeds from the sales of their number 0 jerseys will benefit Burrow’s foundation.

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The Pro Bowl QB has consistently stayed steadfast in his mission, even capturing the attention of the NFL community a few months ago with a remarkable act of generosity.

Burrow paid for several patients’ medical bills

Back in May, the esteemed QB’s father appeared in an interview, shedding light on how his son’s charitable foundation allocates its funds. He disclosed that a list of 20 families was presented to Burrow, from which a selection was to be made for bill payments.

Yet, the star QB defied convention and covered the medical expenses for all 20 families, a compassionate act that made numerous headlines. More recently, Burrow extended invitations to various restaurants to partake in an initiative, contributing a portion of the proceeds to his foundation. Notably, the foundation also generates funds through a range of merchandise sales.

Burrow’s impactful initiatives have left a profound impact, and his commitment to this trajectory is bound to persist in the future. It will surely be intriguing to see if he comes out with any other ventures in the future as well.

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