Jerry Jones always has his business hat on while thinking about the Dallas Cowboys. The billionaire businessman from Texas envisioned taking the NFL to new heights and did it in an unprecedented manner. So when Jerry Jones bought the Cowboys for $140 million in 1989, he had a plan. He wanted to make the NFL bigger than any film business, and a TV executive fuelled his dream.

In an interview with CNBC, Jones revealed that he met Dan Burke, a TV executive, in 1989. Burke convinced the Cowboys owner that the NFL is a bigger soap opera than Hollywood. Nothing more to say. The cash was ready to be put to work, and Texas businessmen never shy away from an opportunity.

Consequently, the Cowboys make more than $980 million in revenue. It’s not too shabby for a billionaire. Every penny counts for Jones, and he wouldn’t mind taking his cut from the multi-million dollar revenue. Taking the Cowboys from $150 million to $980 million in per year revenue over 30 years is a massive jump. A 486% jump, to be exact, since business is built on numbers.

The answer is yes if you’re wondering whether Jerry Jones had the manpower to build this prolific football business. From broadcasters, coaches, and support staff, to brands, promoters and everything else, Jones put out his vision to work from day one and did not fail.

Jerry Jones and Dan Burke, the conversation that made it all

Jerry Jones recalls, “I had a great TV executive named Dan Burke. In 1989, he said I could hire anybody in Hollywood and couldn’t come up with all the soap operas that were going on during and off the season. On the field, off the field, as you can in the NFL. It’s a soap opera every day that creates a lot of interest that creates if you will it becomes irrelevant and I think that’s what it’s about.” 

Also Read: 79-Year-Old Billionaire Jerry Jones, Who Owns the Costliest Team in The World, Still Regrets Not Achieving This in Life

The story of Jones and Burke wanting to make the NFL more popular than Hollywood worked. It is one of the highest revenue-generating sports leagues in entire world at the moment.

Jerry used his network, skills, and significantly, his money to extensive use while building the Cowboys empire. It all worked out in favor of the NFL, and they fulfilled a dream.

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