Jeff Bezos’ $1 Billion Deal With NFL Proves Highly Successful as Amazon Makes a Spectacular Thursday Night Football Debut

As the new football season begins, the NFL broadcasts have hit a revolutionary twist. The league set foot in the streaming sector with Jeff Bezos’ Amazon Prime. In the deal’s aftermath, the numbers surely did not disappoint. The streaming platform’s first-ever football game stream has set a new benchmark and established a big rival for traditional TV broadcasts.

Thursday Night Football on Amazon Prime had a sleek graphical entrance and a dazzling production. It also had a spanking new opening theme and two stunning teams that put up a great play. Additionally, in terms of the viewership metrics, Bezos hit the jackpot.

As per Hollywood Reporter, Nielsen reported that The Thursday Night Football game on Amazon Prime Video drew 13.03 million viewers. The 13 million involves over-the-air broadcasts in Los Angeles and Kansas City regions. The local broadcasts contributed around 1.16 million, bringing the total streaming-only population to 11.87 million.

Additionally, as per Bloomberg, Amazon Sports Chief Jay Marine stated that the game was the stream service’s most-watched event at Primetime in the country. The firm also garnered a record number of fresh Prime members during game hours. The change was bound to happen with the evolution from traditional TV to online streaming.

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It is a stimulating situation for the viewers, as the league made the Thursday games only for the streaming platforms. The game is a popular thing in the U.S. But for the Chiefs–Chargers thriller, one had to purchase a subscription to watch the game. Inevitably, the subscribers’ count would also see a jump as several fans would hate to miss out on any action. 

When did Amazon get the media rights to Thursday Night Football?

In March 2022, the NFL made a revolutionary move to deliver the ‘Thursday Night Football’ media rights to Jeff Bezos’ streaming platform. The league and its affiliates, CBS, ESPN/ABC, FOX, NBC, and Amazon, agreed to an 11-year deal for $110 billion. Prime shelled out nearly $1 Billion and will get Thursday nights. CBS would continue broadcasting on Sunday afternoon, and ESPN would telecast on Monday nights. Moreover, FOX and NBC would continue to transmit the Sunday afternoon and night games, respectively.

The streaming platform has had immense success with the transition from traditional telecast to online services. It would take time for the football fans to get accustomed to the process. However, the online revolution in recent times can be a valuable advantage for almost every NFL fan.

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