
via Imago
Victoria s Secret Store New Ad Campaign – NYC Victoria s Secret store new advertising campaign with models and celebrities Hailey Bieber, Naomi Campbell, Gisele Bundchen, Adriana Lima and Emilie Ratajkowski in New York City, NY, USA on August 17, 2023. Photo by Charles Guerin/ABACAPRESS.COM New York City NY United States PUBLICATIONxNOTxINxFRAxESPxUKxUSAxBELxPOL Copyright: xGuerinxCharles/ABACAx 864322_016 GuerinxCharles/ABACAx 864322_016

via Imago
Victoria s Secret Store New Ad Campaign – NYC Victoria s Secret store new advertising campaign with models and celebrities Hailey Bieber, Naomi Campbell, Gisele Bundchen, Adriana Lima and Emilie Ratajkowski in New York City, NY, USA on August 17, 2023. Photo by Charles Guerin/ABACAPRESS.COM New York City NY United States PUBLICATIONxNOTxINxFRAxESPxUKxUSAxBELxPOL Copyright: xGuerinxCharles/ABACAx 864322_016 GuerinxCharles/ABACAx 864322_016
Bündchen continues to reign supreme in the fashion world. After a hiatus, the Amazonian beauty made a spectacular comeback to the fashion scene following her split from $250 million NFL star Tom Brady last year. Her return was nothing short of epic for the model, with campaigns pouring in one after the other. The latest feather in her cap is a campaign with ‘Victoria’s Secret’, rekindling ties with the label after hanging up her Angel Wings back in 2007.
The Brazilian model, who boasts a whopping fortune of $400 million has held the title of the highest-paid model for over a decade. However, she recently found herself in the second spot behind a 27-year-old young model.
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Young model unseats Bündchen
Bundchen has secured the top spot as the highest-paid model ever since the beginning of her career, a feat achieved by few. Bundchen has dominated, the Forbes ranking of top-earning models ever since the chart was introduced back in 2002. However, recent estimates by various outlets divulge that the Blonde beauty might have taken a step back from being crowned the biggest earner.
According to the French magazine L’Officiel, reality star Kim Kardashian’s half-sister, the famous model Kendall Jenner, has now claimed the first spot as the highest-paid model.

via Getty
NEW YORK, NEW YORK – MAY 01: Gisele Bündchen attends The 2023 Met Gala Celebrating “Karl Lagerfeld: A Line Of Beauty” at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue )
While Kendall rakes in an impressive $40 Million per year, Bündchen follows in second with $30 Million annually. However, the transition did not happen overnight, with Jenner having nabbed the spot ever since 2017, replacing the Brazilian model.
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Jenner not only rakes in millions from various runway shows, endorsements, and campaigns, but she also reaps millions from her appearances on her family show, The Kardashians. Jenner’s dethroning of Bündchen might not come as a surprise considering her multiple avenues, a far cry from the days of Bündchen.
The dip came after the supermodel’s retirement
The supermodel, who boasted enviable earnings, experienced a dip in her yearly hauls, especially after bidding adieu to the runway back in 2015. In fact, the supermodel reported a dip in her earnings after formally retiring from catwalk duties with her stocks dropping by 43%.
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However, with the model strutting back to full-fledged modeling after a semi-hiatus, she saw herself flooded with multiple campaigns and assignments. And as the Brazilian Blonde teases the idea of hitting the runway once again, it might not be long before she reclaims her lost throne.
Watch this story: Looks like Tom Brady’s daughter is young Gisele Bündchen as son walks away from $300 million legacy
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