The NFL Super Bowl Halftime show has a new sponsor. The largest viewed television spectacle in the US will now be known as the Apple Music Super Bowl Halftime Show after the tech giant reportedly signed a multi-year deal with the NFL. 

The deal amounts to $50 million a year. And although representatives from either side refused to comment on the specifics, earlier reports suggest the NFL expects said amount from their new sponsors. 

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Nana-Yaw Asamoah, Senior Vice President of Partner Strategy for the NFL, made the announcement late on Thursday. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” the announcement read. 

Soon after, Oliver Schusser, Vice President of Apple Music and Beats, released a separate statement, “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Last year’s Super Bowl between the Tampa Bay Buccaneers vs the Kansas City Chiefs saw a stellar lineup of artists performing. Dr. Dre, Eminem, Snoop Dogg, J Blige, 50 Cent, and Kendrick Lamar stole fans’ hearts even as the Bucs thrashed the Chiefs to win the Super Bowl.

NFL fans react to Apple’s multi-million Super Bowl Halftime sponsorship deal

As soon as they made the deal public, fans all across the spectrum went berserk. And the reception was not very friendly. Apparently, fans have a lot against Apple’s curious policies.

Some fans are more interested in knowing who the next Super Bowl performer would be, or in some cases, not be.

And the jokes and memes can never end, can they?

Apple’s first-ever Super Bowl as the sponsor will be on February 12, 2023, in Arizona, adding itself to the already extensive list of 30+ league-wide sponsors. The NFL bagged over $11 Billion from media revenue and royalties last season, giving each team $345 million as a payout. That number is expected to cross $400 million when the new media deal worth $105 billion is set to kick in next year. And with Apple projected to overtake Spotify as the leading streaming service with the onset of this deal, it really looks to be a win-win moment for both.

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