
USA Today via Reuters
Jan 23, 2022; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates the win against the Buffalo Bills in overtime in the AFC Divisional playoff football game at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports/Reuters

USA Today via Reuters
Jan 23, 2022; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates the win against the Buffalo Bills in overtime in the AFC Divisional playoff football game at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports/Reuters
Mahomes country knows how cheeky the Chiefs’ QB is when it comes to playing around rules. In a recent adventure, Patrick Mahomes stars in a beer ad which by the NFL rules is prohibited. But how did the QB appear in one if players aren’t allowed to star in beer ads? Well, it was the brainchild of Coors Light and it played out brilliantly.
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Both Mahomes and Coors Light find a way around this minute detail of not staring in a beer commercial. The ad immediately recognizes the fact that Mahomes cannot endorse the alcoholic product. Instead, the ad introduces a flashlight in a bid to mock the rule and let Mahomes appear in the ad without any additional hassle.
Moreover, the company was proactive in its marketing technique. Coors Light used provocative colors and words to refer to the alcoholic beverage without actually making a direct reference to the product. How clever, isn’t it?

via Getty
KANSAS CITY, MO – NOVEMBER 11: Patrick Mahomes #15, quarterback with the Kansas City Chiefs, walked off the field with Andy Reid, head coach of the Kansas City Chiefs, after the 26-14 win over the Arizona Cardinals at Arrowhead Stadium on November 11, 2018 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)
Further, Coors Light uses its signature promotional lines to popularise the motive behind the ad. It uses the lines, “high-quality steel, so it feels as cold as the Rocky Mountains” while referring to the flashlight. Mahomes looks like he doesn’t know what he is doing in the ad, but he is well aware of it. A clever way to make some extra money while not violating any NFL rules.
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Before, Mahomes’ secured a $500 million deal to stay with the Chiefs after winning the Super Bowl in style. In addition, starring in ads and endorsing various brands is making him a fortune, and he wouldn’t want to complain.

USA Today via Reuters
Jan 23, 2022; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) celebrates the win against the Buffalo Bills in overtime in the AFC Divisional playoff football game at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports| Courtesy: Reuters
The clever commercial play by Patrick and Coors Light is being commended by the NFL world. There is no violation of any law in this and the NFL wouldn’t object to Mahomes indirectly selling the beverage.
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